Inspiring Sports Marketing
01/06/2023
LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’
Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims >>
No Comments
09/05/2023
Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win
Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs >>
No Comments
21/03/2023
Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign
Wendy’s New Zealand sought to help Kiwis during the cost of living crisis by offering Mates Rates deals – a range of meal deals at affordable prices from $7 >>
No Comments
12/01/2023
Shaquille O’Neal’s Funny, Fictional Family Host An Epic Pizza Night For Papa Johns & Oreo Mashup
January saw Papa Johns team up with NBA legend turned entrepreneur and endorser Shaquille O’Neal (Shaq) promote the pizza brand’s ‘Epic Stuffed Crust Pizza’ and ‘Flavourful Papa Bites’ complete >>
No Comments
22/11/2022
Restaurant Chain Osmow’s Revives Canada Soccer Star Cyle Larin With Shawarma
Restaurant chain Osmow’s, the Official Middle Eastern and Mediterranean Restaurant Partner of Canada Soccer’s National Teams, activated the tie-up to leverage excitement around the 2022 FIFA Men’s World Cup >>
No Comments
26/09/2022
Football Australia And The Socceroos Launch ‘Football & Footlongs’ Partnership With Subway
Subway, the new naming rights partner of Football Australia’s men’s national football teams, activated its official tie-up with the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys >>
No Comments
01/08/2022
Just Eat Leverages UEFA Women’s Euros Sponsorship By Kick-Starting 101 New Women’s Teams
July saw UEFA Women’s Euro 2022 partner Just Eat launch ‘101’: a grassroots initiative designed to encourage and support more girls and women across the UK to pull on >>
No Comments
24/05/2022
Chipotle Mixed Realty Half Time Projection Gives Colorado Avalanche Fans New Game Ad Experience
NHL and Colorado Avalanche partner Chipotle debuted a new, on-ice mixed-reality ad during half-time of the Avalanche’s second-round Stanley Cup playoff game against the St Louis Blues which depicted >>
No Comments
06/05/2022
Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. >>
No Comments
23/03/2022
NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
Wendy’s, the official breakfast and hamburger of NCAA March Madness, activated around the college hoops tournament through a set of special promotions and offers promoted through a new menu, >>
No Comments
