Inspiring Sports Marketing
Aug 05, 2022
PUMA & Manchester City NASA Themed Kit Campaign Celebrates An Iconic Era To promote New 2022/23 Away Strip
On 19 July, PUMA launched its Manchester City FC 2022/23 Season Away Kit through a space-themed, integrated campaign promoting the classic design’s tribute to a successful era for City >>
No Comments
Jul 19, 2022
Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign
In 2022, PUMA relaunched its iconic 1980s and 90s ‘Slipstream’ basketball sneaker range through a June campaign called ‘Welcome Unbored’ spearhead by a ‘Slipstream Shuttle’ spot starring a strong >>
No Comments
May 23, 2022
PUMA & COPA90′s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and >>
No Comments
May 20, 2022
Puma Brazil Highlights Inequality In Sports Via ‘The UnLevel Playing Field’
Puma Brazil sought to highlight gender inequality in sport in general and in football in particular in Spring 2022 through an experiential initially which literally created an ‘UnLevel Playing >>
No Comments
May 19, 2022
Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project
Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the >>
No Comments
Mar 02, 2022
New PUMA Ambassador Magnus Carlsen Stars In The Brand’s Latest ‘Only See Great’ Film
New PUMA ambassador and World Chess Champion Magnus Carlsen shared his motivation and inspiration in a new wave of work within the sportswear brand’s ongoing, global ‘Only See Great’ >>
No Comments
Jan 12, 2022
England & Wales Football Clubs Ditch Home Shirts To Highlight Homelessness For Shelter’s #NoHomeKit
A December #NoHomeKit cause initiative for UK homelessness charity Shelter created by specialist sport and entertainment agency Dark Horses united players, fans and the wider soccer community for the >>
No Comments
Dec 10, 2021
Puma Expands & Evolves ‘Faster Football’ Platform Via Brand & Product Campaign Strands
Through the summer and autumn of 2021 German sportswear brand Puma rolled out a sports-specific, integrated brand identity and brand platform campaign called ‘Faster Football’ which recently won the >>
No Comments
Nov 09, 2021
Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
German sportswear brand Puma activated its new Cécifoot (Blind Football) B1 Team France sponsorship through a new campaign led by a hero spot called ‘Power Of Instinct’. The campaign, >>
No Comments
Oct 07, 2021
Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football
5 October saw Puma and Copa90 launch a monthly editorial content series and documentary following the journey of Sara Björk Gunnarsdóttir – a midfielder for Olympique Lyonnais and captain >>
No Comments
