Current Inter Miami midfielder in the MLS, Blaise Matuidi, who is a former PSG and Juventus star and a 2018 World Cup winner with France teamed up with The International Committee of the Red Cross (ICRC) and creative agency Saatchi & Saatchi France to front a fundraising campaign which raises awareness of the dangers emergency,… Continue reading Blaise Matuidi Teams Up With ICRC & Saatchi & Saatchi For ‘Unknown Heroes: The Unconventional Request of a Footballer’
Tag: Public Service Announcement
Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
More than a dozen US professional leagues and rights owners partnered with the Ad Council and agency Pereira O’Dell for a vaccine Public Service Announcement (PSA) called ‘Back In The Game’ which features packed stadiums and spectacular sporting moments. The sports-focused spot continues the Ad Council’s vaccination PSA promotional by celebrating the camaraderie and… Continue reading Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
Leveraging spiking college sports interest around the 2021 March Madness hoops tournament, the NCAA launched a new Public Service Announcement (PSA) focused on non-sporting college athlete careers with a focus on inclusion. The commercial revolves around five former college student athletes who are all now excelling in different fields in their post-collegiate careers and… Continue reading NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
India’s Cricket Stars Go To Bat With The Government To Fight Covid-19 Via ‘Mask Force’
The Government of India rolled out an awareness message for the country in its battle against coronavirus in the form of a film fronted by Indian cricketers’ emphasising the importance of wearing masks. Working with the BCCI, ‘Mask Force’ sees an impressive line-up of cricket stars speak from their own houses about the importance… Continue reading India’s Cricket Stars Go To Bat With The Government To Fight Covid-19 Via ‘Mask Force’
Premier League, Clubs, EA & The Football Community To Roll Out Integrated ‘No Room For Racism’
The Premier League continues to tackle discrimination in football with a new phase of its ongoing campaign that reinforces its commitment that there is ‘No Room For Racism’. The initiative sees the league continue to work with its clubs, with fans and with the FA, EFL, PFA, Kick It Out and the police and… Continue reading Premier League, Clubs, EA & The Football Community To Roll Out Integrated ‘No Room For Racism’
Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage. Girls Inc, a non-profit focused on empowering and educating girls through mentorships and programming (to bring to life its mission… Continue reading Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
A day ahead of the start of its annual March Madness college basketball tournament, the NCAA launched a new public service announcement campaign focused on inclusivity and called ‘Label Me’. The work, which was developed in harness with creative agency SS+K, debuted on the tournament’s ‘Selection Sunday’ on official broadcaster TBS selection show. The… Continue reading NCAA Launches ‘Label Me’ Inclusivity PSA Campaign Ahead Of March Madness 2018 Tip-Off
Steph Curry Stars (Alongside Obama) In MBK Alliance’s ‘We Are The Ones’ 60-Sec PSA
Debuting on TV during the NBA’s Christmas Day games, hoops super star Steph Curry fronts a new Public Service Announcement ad for My Brother’s Keeper Alliance (MBK Alliance) – an initiative of the Obama Foundation. The Golden State Warrior guard stars in the spot alongside former President Barak Obama himself in this new action… Continue reading Steph Curry Stars (Alongside Obama) In MBK Alliance’s ‘We Are The Ones’ 60-Sec PSA
SU2C & MLB Do ‘Whatever It Takes’ To Fight Cancer In World Series TV, Print, Social & Stadium Tribute PSA
In the ongoing fight against cancer, Major League Baseball (MLB) and partner Stand Up To Cancer (SU2C) ran an integrated cause campaign revolving around Game 4 of the World Series led by a new public service announcement (PSA) The hero film, broadcast at the end of the fifth inning, featured big name baseball stars… Continue reading SU2C & MLB Do ‘Whatever It Takes’ To Fight Cancer In World Series TV, Print, Social & Stadium Tribute PSA
Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA
To celebrate its 125th anniversary and drive some pre-Olympic excitement, Canada Basketball is rolling out a campaign called ‘Sorry’ (‘Pardon’ in French versions) that light heartedly mocks the Canadians tendency to apologize even when they’ve done nothing wrong. Led by a flagship TV commercial featuring an array of Canadians (both professional stars and members… Continue reading Canada Basketball 125th Anniversary Spots Says ‘Sorry/Pardon’ In Pre Rio Olympics PSA
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Tube Colours & Le Tour Yellow In TfL Poster Push
In France yellow is synonymous with the Tour de France, while in London its known as the colour of the Tube’s Circle Line – little surprise then that it features prominently in a colourful new poster-led campaign from Transport for London (TfL) designed to prepare the UK capital for the arrival of the world’s greatest… Continue reading Tube Colours & Le Tour Yellow In TfL Poster Push
