A 2023 iteration of ongoing ‘The Knock-On Effect’ road safety collaboration between Transport For NSW and the NSWRL Blues rolled out in August with a campaign titled ‘Decision Time’ fronted by Westpac NSW Blues players and coaches The initiative core idea is that both on and off the field, rugby league players are faced… Continue reading Transport For NSW & NSWRL Blues Launch New ‘Knock On Effect: Decision Time’ Social Campaign
Tag: PSA
Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
A team of AFLW stars joined together the share the cons, downsides and negatives for Aussie fans following the league in an ironic, comic and tongue-in-cheek, public service announcement style spot by Furphy. The Lion-owned challenger beer brand, which often takes a comic tone in its marketing, sponsors four AFLW clubs (alongside their male… Continue reading Furphy Leverages Its 4-Club AFLW Sponsorships Via An Ironic PSA Style Ad Campaign
England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch. The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign
‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
At the start of the 2021/22 NFL season, primary partner Pepsi rolled out a platform called ‘Pepsi Trash Talk’ which sees the soft drinks giant team up with a group of NFL stars to teach consumers ‘the do’s and don’ts’ of recycling. Part of the company’s umbrella sustainable transformation commitment, the initiative is hubbed… Continue reading ‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
Blaise Matuidi Teams Up With ICRC & Saatchi & Saatchi For ‘Unknown Heroes: The Unconventional Request of a Footballer’
Current Inter Miami midfielder in the MLS, Blaise Matuidi, who is a former PSG and Juventus star and a 2018 World Cup winner with France teamed up with The International Committee of the Red Cross (ICRC) and creative agency Saatchi & Saatchi France to front a fundraising campaign which raises awareness of the dangers emergency,… Continue reading Blaise Matuidi Teams Up With ICRC & Saatchi & Saatchi For ‘Unknown Heroes: The Unconventional Request of a Footballer’
Kiyan Prince Foundation & EA Sports FIFA 21 Team Up For ‘Long Live The Prince’ Anti-Knife Crime Campaign
Football prodigy Kiyan Prince is brought back to virtual life in powerful and groundbreaking anti-knife crime campaign by Kiyan Prince Foundation, EA Sports FIFA 21, Match Attax, Adidas, JD and agency Engine. Territory: UK Agency: Engine Objectives Launched to mark the 15th anniversary of the 15-year-old Queens Park Rangers player’s… Continue reading Kiyan Prince Foundation & EA Sports FIFA 21 Team Up For ‘Long Live The Prince’ Anti-Knife Crime Campaign
Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
More than a dozen US professional leagues and rights owners partnered with the Ad Council and agency Pereira O’Dell for a vaccine Public Service Announcement (PSA) called ‘Back In The Game’ which features packed stadiums and spectacular sporting moments. The sports-focused spot continues the Ad Council’s vaccination PSA promotional by celebrating the camaraderie and… Continue reading Sports Leagues (& Willie Nelson) Back Ad Council ‘Back In The Game’ Vaccine PSA
NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
Leveraging spiking college sports interest around the 2021 March Madness hoops tournament, the NCAA launched a new Public Service Announcement (PSA) focused on non-sporting college athlete careers with a focus on inclusion. The commercial revolves around five former college student athletes who are all now excelling in different fields in their post-collegiate careers and… Continue reading NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
US Ad Council & World Wrestling Entertainment (WWE) Suit Up For A Covid-19 PSA Smackdown Spot
Mid April 2020 saw the Ad Council continue its programme of informing the American public about the coronavirus crisis and making sure they are receiving the critical and vetted information about Covid-19 pandemic through a partnership with World Wrestling Entertainment (WWE). The US national non-profit and the global wrestling giant launched a new set… Continue reading US Ad Council & World Wrestling Entertainment (WWE) Suit Up For A Covid-19 PSA Smackdown Spot
India’s Cricket Stars Go To Bat With The Government To Fight Covid-19 Via ‘Mask Force’
The Government of India rolled out an awareness message for the country in its battle against coronavirus in the form of a film fronted by Indian cricketers’ emphasising the importance of wearing masks. Working with the BCCI, ‘Mask Force’ sees an impressive line-up of cricket stars speak from their own houses about the importance… Continue reading India’s Cricket Stars Go To Bat With The Government To Fight Covid-19 Via ‘Mask Force’
Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
On 31 March, IOC partner Visa, began rolling out a series of ‘Do Your Part Like An Olympian’ videos fronted by members of its 90-strong team of Olympic and Paralympic ambassador athletes promoting messages of safety and sanitation during the Covid-19 pandemic. The new work, which repositions Visa’s planned Olympics campaign (which had already… Continue reading Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
NFL’s Quick Turnaround #StayHomeStayStrong PSA Features Over 50 Of The League’s Stars
The NFL released a five-minute Public Service Announcement featuring more than 50 current and former NFL players and coaches which encouraged fans to stay home and offered suggestions and illustrations on how to make the best of the situation. Created by 72andSunny and set to music by The Mighty Rio Grande, the film was… Continue reading NFL’s Quick Turnaround #StayHomeStayStrong PSA Features Over 50 Of The League’s Stars
