Two months ahead of the final fixtures in the 2020-2021 Ligue 1 Uber Eats season, Paris Saint-Germain teamed up with LaFourmi agency to launch the club’s new 2021-2022 season ticket subscription campaign with the importance of fans in the creative spotlight. The multi-channel campaign, called ‘Everything Is Better/Stronger/More Beautiful With You’. The integrated… Continue reading PSG Launch Integrated 2021/2022 Season Subscription Campaign Called ‘Everything Is Better With You’
Tag: Property
2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together. The campaign, created by AFL Media, agency Clemenger BBDO Melbourne and MOFA, taps into ‘heroic footy moments’ with a focus on what every young fan dreams of –… Continue reading 2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
10 March saw Chelsea FC mark the anniversary of the club’s foundation through an integrated campaign, led by a short film narrated by club legend Joe Cole (a born-and-bred Chelsea supporter from London), which celebrated the resilience and creativity of Londoners through the Covid-19 pandemic. The club, which was founded on 10 March 1905,… Continue reading Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
NRL Launch Integrated ‘Defy Impossible’ New Season Celebration Campaign
Ahead of the kick off of the 2021 Telstra Premiership season, the NRL has launched a game-focused ‘Defy Impossible’ campaign celebrating the amazing action that the league is set to deliver. The campaign, the first creative from new agency Galore, focuses on the product and on the incredible moments of skill and excitement which… Continue reading NRL Launch Integrated ‘Defy Impossible’ New Season Celebration Campaign
Australian Open & AKQA’s ‘Action Audio’ Makes Grand Slam Accessible For Vision Impaired Tennis Fans
Tennis Australia worked with Monash University and agency AKQA to create ‘Action Audio’: a new online audio stream which was designed to make 2021 Australian Open broadcasts accessible for the 600,000 Australians and 285m people around the world living with blindness or a vision impairment. The revolutionary system, which was enabled for a global audience… Continue reading Australian Open & AKQA’s ‘Action Audio’ Makes Grand Slam Accessible For Vision Impaired Tennis Fans
Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
The second half of February saw Formula One (F1) team Scuderia AlphaTauri unveiled its 2021 car in what it described as a fashion-forward, digital launch fronted by drivers Pierre Gasly and Yuki Tsunoda. The launch, which was held at AlphaTauri’s new Austrian showroom in Salzburg and, was amplified digitally led by a hero video… Continue reading Fashion Meets F1 In Alpha Tauri’s Digital ‘Car Livery & Autumn/Winter Collection’ Campaign
Man Utd Launch Own Channel Digital Promotional Campaign For #ILOVEUNITED USA
Manchester United have launched a digital campaign to promote the latest #ILOVEUNITED virtual fan event – this time in the USA – which will be broadcast online on 28 February ahead of the club’s Premier League match against Chelsea. The livestream brings together Utd supporters around the world and this iteration will focus on… Continue reading Man Utd Launch Own Channel Digital Promotional Campaign For #ILOVEUNITED USA
ECB’s ‘Through This Test’ Campaign Praising The Cricket Community’s Response To The Pandemic
The England and Wales Cricket Board (ECB) launched a nationwide campaign on 21 May called ‘Together Through This Test’ which aims to showcase all the work by the cricket community in response to the COVID-19 pandemic. The campaign highlights how cricket staff, volunteers and players from the elite professional game to grassroots and village… Continue reading ECB’s ‘Through This Test’ Campaign Praising The Cricket Community’s Response To The Pandemic
NFL’s 2019/20 Season UK Influencer Programme Generates 60 Million Plus Views
Challenged to build fandom and raise awareness of NFL in the UK, agency 160over90 worked with the NFL to design and deliver a PR led, ‘always on’ influencer programme for the UK audience through the 2019/20 season. Territory: UK Agency: 160Over90 Objectives Challenged primarily to raise awareness and consideration, agency 160over90… Continue reading NFL’s 2019/20 Season UK Influencer Programme Generates 60 Million Plus Views
Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
Ahead of the Domain Test, Cricket Australia platinum partner Domain paid homage to the country’s unwavering twin obsessions of cricket and property through a brand campaign called ‘Proudly Property Tragics’. Launched in the second half of November, the initiative was developed in partnership with Cricket Australia and was conceived and created by agency Special Group and… Continue reading Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
Nike & Gurls Talk ‘Spit Fire, Dream Higher’ Doc Celebrates Women’s Grassroots Football
After the success of the Women’s World Cup and the associated spiking interested in the women’s game, Nike and Gurls Talk launched a short film to combat the danger of the spotlight shifting away from women’s football. The documentary was developed through a collaboration with the sportswear behemoth and Gurls Talk – spearheaded by… Continue reading Nike & Gurls Talk ‘Spit Fire, Dream Higher’ Doc Celebrates Women’s Grassroots Football
Man Utd Team Up With Harves To Open Immersive Entertainment / Experience Centres Across China
The first week of January saw Manchester United unveil a new partnership with Chinese property developer Harves that will see the football club open a series of club-themed entertainment and experience centres across China. The inaugural Manchester United Entertainment and Experience Centres have been slated to open their doors in Beijing, Shanghai and Shenyang in… Continue reading Man Utd Team Up With Harves To Open Immersive Entertainment / Experience Centres Across China
