Inspiring Sports Marketing
May 12, 2022
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in >>
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Mar 15, 2022
ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season
In the second week of March, the England & Wales Cricket Board (ECB) rolled out a fresh brand and promotional campaign for the new Vitality Blast to celebrate the >>
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Mar 15, 2022
NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season
In the first week of March, the National Rugby League (NRL) launched its bold, new ‘Unreal’ creative platform across its whole business ahead of the 10 March start of >>
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Aug 12, 2021
Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation
With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, >>
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May 31, 2021
Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign
Briefed with the challenge to recruit all Aucklanders to get behind The Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with >>
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May 07, 2021
Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
A new campaign, created in harness with agency Uncommon, was inspired by Formula E races on city streets and introduces the series’ new brand positioning and vision to accelerate >>
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Mar 31, 2021
PSG Launch Integrated 2021/2022 Season Subscription Campaign Called ‘Everything Is Better With You’
Two months ahead of the final fixtures in the 2020-2021 Ligue 1 Uber Eats season, Paris Saint-Germain teamed up with LaFourmi agency to launch the club’s new 2021-2022 season >>
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Mar 16, 2021
2021 Toyota AFL Premiership Season Launch Campaign ‘This Is Us’ Celebrates Game’s Unifying Effect
Mid-March saw the AFL release its 2021 Toyota AFL Premiership season launch campaign, called ‘This Is Us’, which celebrates the game’s ability to bring people together. The campaign, >>
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Mar 15, 2021
Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
10 March saw Chelsea FC mark the anniversary of the club’s foundation through an integrated campaign, led by a short film narrated by club legend Joe Cole (a born-and-bred >>
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Mar 15, 2021
NRL Launch Integrated ‘Defy Impossible’ New Season Celebration Campaign
Ahead of the kick off of the 2021 Telstra Premiership season, the NRL has launched a game-focused ‘Defy Impossible’ campaign celebrating the amazing action that the league is set >>
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