Tag: Property

The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing

Objective   UK hospitality marketing platform and content creator The Padded Seat up with sports marketing agency SPORTFIVE to leverage its partnerships with Bundesliga clubs Hertha BSC and Bayer Leverkusen 04 during the 2022/23 Bundesliga season in order to market and sell the clubs’ VIP hospitality offers through a fresh and inventive content-led approach to sports hospitality… Continue reading The Padded Seat Partnered With Hertha BSC & Bayer Leverkusen 04 To Promote Innovative ‘VIP Hospitality’ Via Emotional Experience Focused Content Marketing

NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes.   Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat

The Official Song for the FIFA Women’s World Cup 2023, called ‘Do It Again’ by BENEE featuring Mallrat, dropped on 28 June and went live across all major music platforms.   This sonic collaboration between two artists from the joint host nations – BENEE (from Aotearoa / New Zealand) and Mallrat (from Australia) aims to… Continue reading FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat

LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures

The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’.   The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures

AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash

Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’.   Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash

Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’

In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in the 2022 Invictus Games – not through the sport, but through music.   The US tech giant’s team recognised that many veterans were unable to take… Continue reading Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’

ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season

In the second week of March, the England & Wales Cricket Board (ECB) rolled out a fresh brand and promotional campaign for the new Vitality Blast to celebrate the start of the new season and to mark what it trumpets as the world’s longest-running professional domestic Twenty20 competition turning 20 years old.   Created in… Continue reading ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season

NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season

In the first week of March, the National Rugby League (NRL) launched its bold, new ‘Unreal’ creative platform across its whole business ahead of the 10 March start of the 2022 NRL Telstra Premiership season.   ‘Unreal’, which is the first full campaign from Aussie independent creative agency Emotive since it won the NRL account… Continue reading NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season

Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation

With the art of Karate at a crossroads in its home country of Japan and the sport featuring in the Olympic Games for the first time at Tokyo 2020, the Japan Karate Federation leveraged the Games by launching a campaign to drive domestic participation.   ‘Step Into The Light’ launched well ahead of the Games… Continue reading Japan Karate Federation & Miliyah Kato ‘Step Into The Light’ Uses Tokyo 2020 To Boost Karate Participation

Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign

Briefed with the challenge to recruit all Aucklanders to get behind The [Auckland] Blues ahead of the start of the 2021 Super Rugby season, agency Federation teamed up with radio star and passionate Hurricane’s fan to recruit a new tribe of supporters – Auckland-based supporters of other rugby teams.   The idea tapped into the… Continue reading Ahead Of Super Rugby Start The Blues Recruit New-To-Blue Fans Via ‘Bring It Blue’ Campaign

Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future

A new campaign, created in harness with agency Uncommon, was inspired by Formula E races on city streets and introduces the series’ new brand positioning and vision to accelerate sustainable human progress through the power of electric racing.   This strategic message was brought to life via the campaign’s launch film which seeks to capture… Continue reading Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future