Taco Bell rolled out its first campaign fronted by new athlete ambassador and Indian cricket super star Hardik Pandya to leverage spiking interest around the 2023 Indian Premier League (IPL) and promote the quick service chain’s new Microsoft Xbox promotion. The humorous campaign, developed by agency Manja, sees all-rounder Pandya set out to spread… Continue reading Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Tag: Promotion
Pizza Hut ‘Cheese Codes’
Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’
KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
September saw Star Sports roll out a promotional campaign called #BhidegaTohBadhega to spread awareness of its coverage of the ninth season of the Pro Kabaddi League (PKL). Conceptualised by the Disney-owned sports broadcasting giant’s own in-house team, the hero film sets out to tell the life lesson of ‘bhidega toh badhega’ (the fight will increase) through… Continue reading Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’. Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
Amazon’s Prime Video teamed up with creative agency Sid Lee Paris to promote its ‘Pogmentary: Born Ready’ film with a trailer fronted by a 10-year-old Paul Pogba reliving his football career. To promote the 17 June documentary launch, Sid Lee Paris played on the parallels between the Pogba of today and Pogba when he… Continue reading Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
On 27 January a social media campaign trumpeted the new official partnership between Six Nations Rugby and TikTok: a tie-up pitched as ‘a landmark partnership’ which spans the men’s and women’s tournaments of the leading annual rugby union international competition and which sees the short-form video social network become the title partner of the Women’s… Continue reading TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
Film production company FINCH, Producer Camilla Mazzaferro and Director Christopher Nelius debuted their ‘Girls Can’t Surf’ documentary on Australian streaming service Stan and promoted the film’s launch on the platform with a powerful trailer across owned and paid social channels. As well as streaming on Stan, the film received global distribution in the UK, France, Spain,… Continue reading Finch, Mazzaferro & Nelius Debut ‘Girls Can’t Surf’ Documentary On Aussie Streaming Service Stan
NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
To promote NBC Sport’s 3 October ‘Sunday Night Football’ broadcast for the NFL matchup between the New England Patriots and the Tampa Bay Buccaneers, the NBCUniversal family launched an integrated campaign called ‘The Return’ positioning the game as a ‘cultural’ as well as a ‘sporting’ event. ‘The Return’ focused on current Bucs quarterback and… Continue reading NBC Rolls Out Biggest Sunday Night Football Campaign Ever For ‘The Return’ Of Tom Brady
Brazilian TV Network Band’s Action Fuelled Spot Shows Formula 1 at its Finest
Brazilian TV network Band launched the second spot in its Formula One (F1) on 12 May promoting its new status as the country’s official race series broadcaster. The promo, titled #OnlyBandShows, was created by agency FCB Brasil and the video shines the sporting spotlight beyond race winners and podium celebrations and explores other stories… Continue reading Brazilian TV Network Band’s Action Fuelled Spot Shows Formula 1 at its Finest
Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
Launched on 14 March, a pair of new commercials fronted by Mahendra Singh Dhoni from Indian TV network Star Sports marked the BCCI official broadcaster’s first promotional work for the 14th edition of the Indian Premier League (IPL). The campaign, which begins building excitement ahead of the 9 April start of the 2021 VIVO… Continue reading Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
May saw Cadbury and Maynards Bassetts launch ‘Win the Captain’ an experiential initiative running until July which offers players a chance to spend the day with some of the world’s leading international captains. The summer campaign, which covers more than 60 different products (including tablets, bags, singles, multipacks, large bags and biscuits ranges), is… Continue reading Cadbury Leverages Footie Tie-Ups & Ambassadors With ‘Win The Captain’ Experience Contest
