UK commercial TV network ITV kicked off its promotion for the FIFA 2023 Women’s World Cup 2023 with an integrated and inspirational campaign called ‘’The Pride Has Arrived’ which promoted its tournament coverage by comparing the England squad with real lionesses. Developed by ITV Creative and creative team Bailey & Joaquin, the film rolled… Continue reading ITV Kicks Off FIFA 2023 Women’s World Cup 2023 With ‘The Pride Has Arrived’ Promo
Tag: Promo
Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut
Sky Ireland sought to build nationwide support for the Republic of Ireland Women’s National Team ahead of the FIFA 2023 World Cup through a multi-platform ad campaign called ‘OUTBELIEVE’ which aims to rally the country to behind the team. Launched on 28 June, ahead of the FAI women’s side’s first ever FIFA World Cup… Continue reading Sky Ireland ‘OUTBELIEVE Together’ Builds Support For Irish Women’s Team World Cup Debut
Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
The Disney owned Indian sports media giant Star Sports rolled out a promo for its coverage of the ICC Women’s T20 World Cup 2023 called ‘Her Story’ which pays tribute to those who have paved way for the current generation of female cricket heroes who are attempting to win the tournament for the first time.… Continue reading Star Sports ‘Her Story’ Promos ICC Women’s T20 World Cup 2023 & India’s Women’s Cricket Team
NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
When it comes to the festive sporting fixtures in the USA, the 25 December has long been owned by the NBA and to promote its Christmas Day 2022 slate of games the league released a promo fronted by brand character ‘Non-Stop’ and titled ‘The Great Christmas Play’. The hero spot sees actor/dancer Keyon Bowman… Continue reading NBA’s ‘Non-Stop’s Great Christmas Play’ Spot Promises Christmas Day Drama & Theatrics
TV 2 Denmark Promotes Qatar 2022 World Cup Coverage With Comic ‘4-0’ Campaign
TV 2, the 2022 FIFA Men’s World Cup television broadcaster in Denmark, promoted its tournament coverage through a campaign called ‘4:0’ which was built around the men’s national team’s famous 4-0 victory against Wales in the knockout phase of UEFA Euro 2020. Leveraging the fact that this win has gone down in history for… Continue reading TV 2 Denmark Promotes Qatar 2022 World Cup Coverage With Comic ‘4-0’ Campaign
Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
September saw Star Sports roll out a promotional campaign called #BhidegaTohBadhega to spread awareness of its coverage of the ninth season of the Pro Kabaddi League (PKL). Conceptualised by the Disney-owned sports broadcasting giant’s own in-house team, the hero film sets out to tell the life lesson of ‘bhidega toh badhega’ (the fight will increase) through… Continue reading Star Sports Illustrates Spirit Of Moving Forward In Pro Kabaddi League Bhidega Toh Badhega Spot
Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
‘Tis the season…, the World Cup season that is,’ at least according to US broadcaster Fox Sports which kicked off its FIFA men’s 2022 World Cup promotional campaign in July with a 60second spot starring actor Jon Hamm as Santa Claus. The commercial sees Saint Nick learn for the first time that he won’t… Continue reading Jon Hamm Plays Mad Santa In Fox Sports 2022 FIFA World Cup ‘Tis The Season’ Promo
BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games
BBC Sport built buzz ahead of Birmingham 2022 and boosted awareness of its coverage of the Commonwealth Games with a mixed real world and animated footage promo titled ‘It’s A Brum Thing’. The XXII Commonwealth Games, hosted by the UK city of Birmingham, will get under way from 28 July and all events during… Continue reading BBC Sport’s ‘It’s A Brum Thing’ Promotes Coverage Of Birmingham 2022 Commonwealth Games
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming summer of women’s sport. The BBC Sport video challenges the out-of-date idea that ‘women should know their place’ and replaces it with the powerful, celebratory… Continue reading BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
The start of March saw Star Sports launch a new campaign called #YeAbNormalHai / #ThisIsNormalNow to celebrate the return of the Tata IPL 2022. The campaign, which was conceptualised and created by Tilt Brand Solutions, features Star Sports brand ambassador and Indian cricket legend MS Dhoni who explains how and why craziness around the… Continue reading Star Sports Teams Up With (Bus Driver) MS Dhoni (& His Passengers) To Promote The 2022 IPL
Airline & Cruise Channel Sport 24 Rolls Out Dynamic ‘We Don’t Stop’ Promo Trailer
The start of March saw Sport 24, the Endeavor-owned live sports service for airlines and cruise liners, roll out a dynamic new promotional trailer for the channel. Created by London-based design and motion graphics agency Jump, the trailer celebrates the upcoming sports highlights broadcast live on Sport 24 and is the result of a… Continue reading Airline & Cruise Channel Sport 24 Rolls Out Dynamic ‘We Don’t Stop’ Promo Trailer
Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain. Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
