Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’

The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion   Created by Ultra Brand Studio (the strategy firm behind recent Nike and EA campaigns), the work is centered around a team of Gymshark athlete ambassadors including UFC heavyweight champion Francis Ngannou, trainer Austin Dotson, American… Continue reading Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’

Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym

Orangetheory Fitness (OTF) launched a ‘Newvember’ membership push with a campaign designed to solidify its membership numbers by drawing on the key insight that ‘the enemy for OTF is self-doubt’.   Kicking off on 1 November, ‘Newvember’ is a month-long, digitally-led initiative aimed at making those who are hesitant about returning to the gym to… Continue reading Orangetheory Fitness’ ‘Newvember’ Campaign Aims To Alleviate The Fears Still Keeping people From the Gym

Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening

Puma teamed up with taxi and rideshare vehicles to build a smart New York City media network to promote around the grand opening of sportswear retailer’s new Fifth Avenue flagship store.   This programmatic, in motion US campaign was developed in harness with Havas Media Group and Firefy and used the latter’s retargeting technology to… Continue reading Puma’s OOH Geolocated Programmatic Taxi/Ride Share Promo For NYC Flagship Store Opening