Tennis Canada has launched a new multi-platform initiative, called ‘Find Your Beat’, that aims to leverage Canadian global tennis success to get more young people involved with the sport. The campaign is spearheaded by a hero video featuring players training and performing while crowds cheer set to a soundtrack of balls bouncing off rackety… Continue reading Tennis Canada’s ‘Find Your Beat’ Campaign Leverages Elite Success To Engage A New Generation
Tag: Professional
England Rugby Kick Off Autumn Series With Integrated ‘Game Of Our Lives’ Rugby Unity Campaign
In the week ahead of the start of Northern Hemisphere rugby’s Autumn Internationals, England Rugby launched a new campaign promoting both the profressional and grassroots game called ‘The Game of Our Lives’. The objective behind the campaign is to unite everyone involved in the sport and to celebrating the people and the stories that… Continue reading England Rugby Kick Off Autumn Series With Integrated ‘Game Of Our Lives’ Rugby Unity Campaign
UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame. The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
Samsung Galaxy’s ‘Every Day Is Day One’ is the debut global sponsorship activation of the Korean conglomerate’s new World Surf League (WSL) – formerly the Association Of Surfing Professionals (ASP). Promoting the brand in general and the GS5 in particular, it is led by a beautiful online film cel – ebrating the growth of… Continue reading Samsung Galaxy Launches WSL Global Sponsorship Via Epic ‘Every Day Is Day One’
HSBC Global ‘Anyone’s Game’ Aims To Open Golf To All
HSBC’s ambition for its golf partnerships is to open up the sport to new players and fresh audiences and its latest golf activation is designed to bring that objective to life. The bank is rolling out a new golf campaign, ‘Anyone’s Game’, to showcase its sponsorship of both grassroots golf and flagship pro tournaments… Continue reading HSBC Global ‘Anyone’s Game’ Aims To Open Golf To All
