Iconic 77 and Fresh Base Productions teamed up to launch a new agency promotional campaign featuring Ballers Models athlete Walid Saleh and championing the Paralympic dream and promoting Iconic 77’s own-brand magazine launch which showcases the network’s capabilities. The digital and print product – ICONIC MAG Issue 1 – celebrates and elevates cultural figures… Continue reading Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch
Tag: Professional Services
Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up
Peroni’s zero alcohol beer marked its new status as the official drinks partner of the Aston Martin Cognizant Formula One (AMCF1) team through an integrated campaign rolling out ahead of the new season. With the 2021 F1 season due to get under way on 21 March at the Melbourne Grand Prix in Australia, Peroni… Continue reading Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up
Olympic Federation of Ireland & Sponsor Indeed Launch ‘Don’t Scroll By’ Stand Against Online Hate
On 23 February, the Olympic Federation of Ireland’s (OFI) Athlete’s Commission and sponsor Indeed launched a new campaign called ‘Don’t Scroll By’ which saw the brand, the national committee and Team Ireland athletes collectively take a stand against online hate speech. The Team Ireland and recruitment sponsor initiative calls on the Irish public and… Continue reading Olympic Federation of Ireland & Sponsor Indeed Launch ‘Don’t Scroll By’ Stand Against Online Hate
Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign
Launched on 8 January, a new campaign from Eintracht Frankfurt shirt sponsor Indeed promotes New Year job seeking. The campaign, called ‘Ingrid Meets Harmony’, features Bundesliga stars Filip Kostic, André Silva and Kevin Trapp alongside brand cult figure Ingrid. It sees Ingrid ask the stars to sign her shirt, but they mistake Ingrid for… Continue reading Indeed & Eintracht Frankfurt Launch ‘Ingrid Meets Harmony’ New Year New Job Campaign
Linkedin Activates Grimsby FC Tie-Up Via Social Spots, Stadium Lounge, Pop-Up Pub & Matchday Job Ads
LinkedIn activated a new sponsorship with Grimsby Town FC through a programme that seeks to deliver support, advice and free match tickets to jobseekers in the Grimsby community. The US based professional business and employment-oriented social network (which operates via websites and mobile apps) unveiled its partnership with Grimbsy Town (who play in League… Continue reading Linkedin Activates Grimsby FC Tie-Up Via Social Spots, Stadium Lounge, Pop-Up Pub & Matchday Job Ads
World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs
To leverage and celebrate the 2018 FIDE World Chess Championships, tournament rights holder World Chess has partnered with celebrated designer Daniel Weil of Pentagram to create the official sound of chess via an initiative called ‘Chess Notes’. Award-winning designer Daniel Weil, who has been creatively collaborating in the chess space since 2013, uses chess moves… Continue reading World Chess & Weil Of Pentagram Play ‘Chess Notes’: The Sound Of FIDE’s World Chess Champs
Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign
Days ahead of the start of the 2018 Ryder Cup, US finance and HR support services brand Workday ambushed the bi-annual Ryder Cup golf tournament by launching a new Phil Mickelson fronted campaign called ‘A Partner Like No Other’. Workday, an enterprise cloud applications company for finance and human resources, launched the campaign on… Continue reading Workday Leverages Ryder Cup With Comic Phil Mickelson Fronted ‘Business Caddie’ Campaign
Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
The PGA Tour and the LPGA have partnered with Aon in a deal that sees the global professional services firm become the title sponsor of a new $1m competition. Aon is backing the revolutionary, first-of-its-kind, season-long golf competition – the Aon Risk And Reward Challenge – with $1m (£751, 895) on offer in prize… Continue reading Aon Activates Around Its Fresh Title Sponsor Of New PGA Tour & LPGA $1m Risk & Reward Challenge
Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup
Launched in the middle June as the FIFA World Cup kicked off, creative agency Iris Amsterdam rolled out its own agency campaign to leverage Russia 2018 in the form of a set of branded, football themed orange tissue boxes. Illustrated with some of the most iconic moments in the history of the Netherlands national team,… Continue reading Iris Amsterdam’s Footie Tissues Help Dutch Fans Dry Their Eyes During The FIFA World Cup
Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
Deloitte and Team Dimension Data have partnered up to develop a pair of live analytics application for Tour de France and are promoting them via an integrated, multi-platform campaign led by online video. Working in harness with partner Team Dimension Data and African bike charity Qhubeka, Deloitte has created a pair of apps – Deloitte… Continue reading Team Dimension Data Partner Deloitte Rolls Out Real-Time Analytics Apps For Tour De France
IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Accenture’s Integrated Content-Led Davos Activity
The list of sponsors and brand alliances for the World Economic Forum in Davis is very, very long indeed. Sometimes it seems there are more commercial partners than big name attendees. In fact, in 2015 this list spans through the entire alphabet. In ABC order you’ll find Accenture and Audi, Bank Of… Continue reading Accenture’s Integrated Content-Led Davos Activity