Tag: Product Placement

Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’

Liverpool Football Club wished a Happy Lunar New Year to all of its supporters celebrating around the world through an animated video.   The two-minute spot, deployed across the club’s digital and social platforms, is narrated by manager Jürgen Klopp.   The animation explores the highs and lows of the previous 12 months at the… Continue reading Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’

Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)

Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional appeal to its previously functional positioning.   The tech/fitness brand, which has partnered with the 16th series of the UK TV singing star series for 2016,… Continue reading Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)

Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement for the annual ‘Girl Scout Cookie Sale’.   The Oscars ceremony coincided with the final day of the National Girl Scout Cookie Weekend, so Rock used… Continue reading Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition

November sees Pepsi bring back its Uncle Drew online series with the launch of Chapter 4 in its blockbuster basketball campaign fronted by Cleveland Cavalier Kyrie Irving.   Two years after his last outing as the ageing baller, point guard Irving reprises his heavily made-up, elderly Uncle Drew alter ego who once again surprises unsuspecting… Continue reading Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition

Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors

Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original novels were full of brand name checks) and SPECTRE sees it stay ahead on the sponsorship stake.   September sees several of the film’s key sponsors… Continue reading Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors

Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing

Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art Sony products including the Xperia Z5 phone and the RX100 IV Cyber-shot camera.   On her own personal mission, this short-form spot follows a chase across London’s… Continue reading Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing

Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season

As the college football season (and the NFL) get underway, Nissan rolls out the latest version of its multi-platform campaign (run in harness with ESPN) called ‘The Nissan Heisman House’.   Now in its fifth year, the automaker (and the broadcaster)’s activation unites an impressive phalanx of 14 Heisman Trophy winners in no less than 20… Continue reading Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season

PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary

One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’.   The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary

Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’

Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’   The adidas Avengers collection is available from April to coincide with the film’s own release and is part of a collaboration between the sportswear giant and the… Continue reading Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’

Butterfinger Asks Pacquiao Fans To #GetInOurCorner

Butterfinger’s ‘Get In Our Corner’ aims to rally Pacquiao fans with an athlete endorser campaign built around celebrating ‘a different kind of competitor’ and using the Pacquiao vs Mayweather fight as a simile for the consumer choice between Butterfinger cups and rival Reese’s Cups (indirectly referred to as ‘Plain Cups’ throughout the initiative).   This… Continue reading Butterfinger Asks Pacquiao Fans To #GetInOurCorner

Live, On-Air QB Prospect Product Placement Sees Beats Ambush NFL Draft

After fronting a new Beats by Dre spot that launched on YouTube the day before the 2015 NFL Draft, No.2 pick Marcus Mariota conspicuously wore of set of Beats headphones during the Draft itself as he waited for his name to be called from his home state in Hawaii.   The quarterback, who, like Number… Continue reading Live, On-Air QB Prospect Product Placement Sees Beats Ambush NFL Draft