Tag Archives: Product Placement

Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’ Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’

Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’

Liverpool Football Club wished a Happy Lunar New Year to all of its supporters celebrating around the world through an animated video.   The two-minute spot, deployed across the >>
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Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream) Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)

Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)

Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional >>
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Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

Rock’s Cookie Sale Stunt Sees Girl Scouts Win The Oscars 2016 Brand Battle

In addition to his direct and cutting contribution to the #OscarsSoWhite debate, Chris Rock’s other big message on the night was #GirlScoutCookiesSoGood as the host ensured blockbuster brand placement >>
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Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition

Pepsi & Irving Launch ‘Uncle Drew – Ch. 4’ Plus A Nike-Linked Kit Competition

November sees Pepsi bring back its Uncle Drew online series with the launch of Chapter 4 in its blockbuster basketball campaign fronted by Cleveland Cavalier Kyrie Irving.   Two >>
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Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors

Bond/SPECTRE Sponsor Investment Hierachy Reflected In Ad Actors

Bond is back and and a new Bond movie means new Bond marketing. James Bond was the first film franchise to embrace product placement (not surprising considering Fleming’s original >>
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Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing

Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing

Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art >>
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Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season

Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season

As the college football season (and the NFL) get underway, Nissan rolls out the latest version of its multi-platform campaign (run in harness with ESPN) called ‘The Nissan Heisman House’. >>
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PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary

PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary

One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football >>
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Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’ Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’

Product Placement, PR, In-Store & Digital Drive Joint Adidas/Marvel ‘Avengers Collection’

Adidas has partnered with Marvel to introduce a new footwear and apparel range inspired by three superheroes from the entertainment studio’s latest movie ‘Avengers: Age of Ultron’   The >>
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