Tag: Prize

Avery Dennison Activates Orlando ‘Premier League Mornings Live’ Via Ltd Edition Soccer Shirts

Retail physical and digital labelling brand Avery Dennison activated its sponsorship of the Premier League’s eight annual US ‘Premier League Mornings Live’ fan festival through an integrated campaign led by a limited edition apparel capsule collection – including 500 specially designed soccer shirts and 300 caps which are available to attendees as prizes at an… Continue reading Avery Dennison Activates Orlando ‘Premier League Mornings Live’ Via Ltd Edition Soccer Shirts

TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign

Leveraging the 25 September second Bledisloe Cup match, TAB NZ fuelled the flames of the Rugby Australia and Rugby New Zealand rivalry to build excitement ahead of the event and custom by asking punters ‘Which Side Of History Are You On?’.   Conceived in harness with creative agency Yarn, the comic campaign ramped up the trans-Tasman… Continue reading TAB NZ Fuels Trans-Tasman Rugby Rivalry In ‘Which Side Of History Are You On’ Bledisloe Cup Campaign

NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality

In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’.   The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality

TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final.   For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote

The 1 & Footwear Partner PAYNTR Team Up To Search For Cricket’s Next Top Female All-Rounder

England cricket icon Lydia Greenway’s recently launched women’s cricket talent search programme – The 1 – teamed up with leading sports footwear brand PAYNTR as its Official Footwear Partner.   The 1 is a competitive programme which seeks to find discover cricket’s future top ranked female all-rounder. Modelled partly on the testing framework of the… Continue reading The 1 & Footwear Partner PAYNTR Team Up To Search For Cricket’s Next Top Female All-Rounder

Stella Artois Hosts Grandmaster Nakamura’s Twitch-Streamed ‘Bullet Chess Speed Run’

On 24 May Stella Artois launched a campaign promoting its sponsorship of the 1 June virtual chess challenge with grandmaster Hikaru Nakamura which is being streamed live on Twitch and will attempt the chess.com record for most unique games won in one hour.   The AB InBev beer brand is hosting the online ‘Bullet Chess… Continue reading Stella Artois Hosts Grandmaster Nakamura’s Twitch-Streamed ‘Bullet Chess Speed Run’

Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign

To mark Liverpool FC’s first ever Premier League title triumph, partner Levi’s rolled out a cause campaign based around the creation three bespoke trucker jackets and limited-edition t-shirts with street artist Akse for supporters to commemorate the club’s history-making season and raise money for coronavirus causes.   Territory: UK/Global   Agency: 160Over90   Levi’s, Liverpool… Continue reading Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign

DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign

February saw DHL Express leverage its Surf Life Saving New Zealand (SLSNZ) sponsorship through a new digital campaign, called ‘Spot The Danger’, based around an interactive puzzle.   The interactive digital puzzle, which is based on a Kiwi childhood favourite and can be played online here, aims to encourage Kiwis to spot beach hazards and… Continue reading DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign

DraftKings Teases The Start Of The 2017/18 NFL Season With A Fantasy Football $1bn Challenge

It’s mid August and the new NFL season is just a few weeks away and DraftKings is leveraging excitement around the upcoming 2017/18 NFL season with a new campaign called ‘Play’ linked to a ‘Billion Dollar Line-up’ challenge.   Which, as the name suggests, offers American Football fans an opportunity to win $1bn.   Fantasy football… Continue reading DraftKings Teases The Start Of The 2017/18 NFL Season With A Fantasy Football $1bn Challenge

Liverpool’s Gerrard & Lallana Top Viral Charts In LG’s US ‘Nano Cell Super Match’ Campaign

Liverpool’s Steven Gerrard and Adam Lallana, supported by YouTube soccer stars the F2Freestylers, front LG’s pseudo-dramatic ‘Nano Cell Super Match’ campaign: a multi-channel commercial and competition led initiative which sees the footballers challenge one another in a match of accuracy and strategy.   The campaign, which promotes the launch of LG’s new Nano Cell TV… Continue reading Liverpool’s Gerrard & Lallana Top Viral Charts In LG’s US ‘Nano Cell Super Match’ Campaign

Foxtel Teams Up With AFL Coaches For ‘Thanks Coach’ Grassroots & Masterclass Initiative

Australian media giant Foxtel’s new #ThanksCoach campaign supports grassroots Australian Football couches and communities.   The pay TV, broadband and phone giant is working with the AFL Coaches Association (AFLCA) on #ThanksCoach: an integrated campaign that aims to encourage local players to show their personal gratitude for all the work that the coaches do in… Continue reading Foxtel Teams Up With AFL Coaches For ‘Thanks Coach’ Grassroots & Masterclass Initiative