As the Men’s 6 Nations came to an end, Guinness – the new title sponsor of both tournaments – championed the Women’s 6 Nations tournament through a poster, print and social ‘Six Nations Isn’t Over’ campaign. Objective The idea was informed by the insight that too many rugby fans assume the Six Nations is over… Continue reading Guinness Activates Women’s 6 Nations Via ‘Six Nations Isn’t Over’ Pint Play QR Code Calendar Campaign
Tag: Print
Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Paralympics Australia Launches ‘Imagine What We Can Do’ Campaign Ahead Of Paris 2024
9 February saw Paralympics Australia launch a new campaign aimed at encouraging Australians to throw their support behind the Paralympic team ahead of the 2024 Paralympic Games in Paris. Titled ‘Imagine What We Can Do’, the campaign was developed by Publicis Worldwide Australia and inspired by Paralympics Australia’s new brand positioning ‘Imagine What We Can… Continue reading Paralympics Australia Launches ‘Imagine What We Can Do’ Campaign Ahead Of Paris 2024
Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign
Rebel Sport, New Zealand’s largest sports apparel and equipment retailer and the an official supplier of the New Zealand All Blacks 2023 Rugby World Cup supporters collection, promoted its partnership and the range through a press and in-store led campaign called ‘Light Fern: We’re Up For It’ that sought to drive sales and build support… Continue reading Retailer Rebel Sport Backs All Blacks At 2023 RWC Via ‘Light Fern: We’re Up For It’ Campaign
Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
UK broadcaster Channel 4‘s ‘It’s Just A Friendly, Honest’ campaign aimed to encourage good natured rivalry between England and Scotland supporters and build buzz ahead of the 12 September England and Scotland men’s friendly game: the latest match in the 150-year rivalry – the oldest in international football. From the broadcaster’s own perspective, the multi-channel… Continue reading Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’
In an effort to rally fans and show its own brand support to the Irish Rugby Football Union (IRFU) at the 2023 Rugby World Cup, Guinness leveraged its association with the team – recently crowned Six Nations champions and ranked number one in the world – by asking them to keep their confident predictions to… Continue reading Leveraging 2023 RWC Guinness Warns Irish Rugby Fans To ‘Think It, But Don’t Jinx It’
CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Leveraging FIFA’s 2023 Women’s World Cup, football magazine Panenka teamed up with Spanish footballers association FUTPRO and shin guard manufacturer Flekick on a project that shines a spotlight on motherhood and maternity regulations in women’s soccer called ‘Guard Your Rights’. The initiative, developed in harness with Ogilvy Madrid, aims to leverage spiking soccer interest to encourage people… Continue reading Panenka Team Up With FUTPRO & Shin Guard Brand Flekick On A ‘Guard Your Rights’ Call For Football Maternity Regulations
Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin
Personalised Plates Queensland (PPQ) leveraged its new partnership with Queensland Rugby League by adding personalised player number plates instead of player names on the backs of the Maroons’ training jerseys for the 2023 State of Origin series. The tie-up and activation was conceived, negotiated and created by Publicis Groupe sub-brand Publicis Red Lion (with… Continue reading Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin
