Vodafone was unveiled as the new front-of-shirt and back-of-short sponsor of the Welsh Rugby Union (WRU)’s men’s national team through an unveiling event and a simultaneous campaign called ‘Rugby Is Calling’. The alliance builds on the telco’s existing sponsorship of the Welsh women’s national team and also adds to its existing rugby union portfolio… Continue reading Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
Tag: Principal Partner
Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Indian athleisure wear brand Dollar leveraged its sponsorship of IPL side Rajasthan Royals through a multi-strand, season-long ‘Play Mode On’ campaign fronted by a team of five cricket stars. The multi-platform campaign, developed in harness with agency Lowe Lintas Kolkata (part of the MullenLowe Lintas Group), runs primarily online and in-stadium through the 2023… Continue reading Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign
Ahead of the 2021/22 Ashes, late November saw Australian utilities company Alinta Energy launch a new brand position through an integrated campaign featuring a team of Aussie Test Cricket stars including Pat Cummins, Nathan Lyon, Marnus Labuschagne and Aaron Finch. Launched to leverage the summer of cricket and Alinta Energy’s status as the Australian… Continue reading Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign
Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
Woodford Reserve, the presenting partner and official bourbon of the Kentucky Derby, has launched the pre-release campaign of its limited edition 2020 race product called ‘Spectacle For The Senses’. Working with agency Energy BBDO, the activation is led by a hero spot positioning Woodford as a multi sensory drinking experience alongside sponsorship of the Kentucky… Continue reading Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and the official airline partner to England Rugby. The deal was activated via PR and social media immediately upon the announcement led by a striking image of… Continue reading RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces
Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
In addition to its stadium-led activations (such as hospitality, pitch logos and pitchside LED displays), Old Mutual Wealth rolled out twin campaigns – ‘Pass It On’ (product related) and ‘Kids First’ (grassroots support) – that leveraged its England Rugby rights around the Autumn International Series. ‘Pass It On’ is an advice-led activation spearheaded by… Continue reading Old Mutual Wealth Leverages England Rugby Autumn Games Via ‘Pass It On’ & ‘Kids First’
NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
NatWest has further extended its long running association with cricket by becoming a principal partner of the England And Wales cricket Board (ECB) and is celebrating its latest alliance in the sport with a campaign focused on diversity called ‘Cricket Has No Boundaries’. The RBS owned bank, which believes that ‘pride’ is now returning… Continue reading NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership
Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support
Building on the insight that ‘Fashion Week’ is usually an event reserved for industry insiders and celebrities, London fashion Week principal sponsor ran a January/February campaign offering lucky consumers a pair of tickets (plus champagne hospitality) to go to their first ever catwalk show. The emphasis on the ‘first’ show ever, reflects the mobile… Continue reading Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support