Tag Archives: Principal Partner

Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign

Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign

Ahead of the 2021/22 Ashes, late November saw Australian utilities company Alinta Energy launch a new brand position through an integrated campaign featuring a team of Aussie Test Cricket >>
Posted by j.edwards No Comments
Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’ Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’

Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’

Woodford Reserve, the presenting partner  and official bourbon of the Kentucky Derby, has launched the pre-release campaign of its limited edition 2020 race product called ‘Spectacle For The Senses’. >>
Posted by j.edwards No Comments
RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces

RFU/BA Tie-Up To Focus On Twickenham (Roof) Branding, Stadium Apps, E-Ticketing, Social & Hospitality Spaces

The end of August saw The RFU and British Airways announce a new partnership that sees the airline become the inaugural ‘principal partner’ to Twickenham Stadium as well as a principal partner and >>
Posted by j.edwards No Comments
NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership

NatWest’s Diversity Led #NoBoundaries Cricket Campaign Launches Its New ECB Partnership

NatWest has further extended its long running association with cricket by becoming a principal partner of the England And Wales cricket Board (ECB) and is celebrating its latest alliance >>
Posted by j.edwards No Comments
Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support

Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support

Building on the insight that ‘Fashion Week’ is usually an event reserved for industry insiders and celebrities, London fashion Week principal sponsor ran a January/February campaign offering lucky consumers >>
Posted by j.edwards No Comments