Formula One (F1) sponsor Heineken promoted its 0.0 beer through a global ‘The Best Driver’ campaign fronted by ambassador, Red Bull driver and current F1 World Champion Max Verstappen to deter people from drink driving. Created by Publicis Worldwide agency Le Pub, the spearhead 60-second spot rolled out globally from 20 July across online… Continue reading Heineken Ambassador & F1 Champion Verstappen fronts Anti-Drink-Driving ‘The Best Driver’ Campaign
Tag: Prettybird
England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
The Campaign Against Living Miserably (CALM) leveraged Qatar 2022 led spiking soccer interest by extending its ‘Invisible Opponent’ campaign to challenge stereotypes and help people open up about how they are feeling with a primary focus on ‘loneliness’: a significant problem in the UK with 3m people currently saying they feel lonely ‘some’ or ‘most’… Continue reading England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper fuses film and sports tropes with quick cuts, funny quips and comic musings Launched on 26 April, 48 hours ahead of the Draft, the short… Continue reading LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
Gymshark Celebrates ‘The Return Of Ryan Garcia’ In Boxing Journey Campaign & Bespoke Robe
A heartfelt ad from sportswear challenger Gymshark leveraged the return to the ring of US national boxing champion and athlete ambassador Ryan Garcia fronted a campaign championing his personal, community and family values Launched ahead of comeback king Garcia’s 9 April return to the ring, which saw the brand endorser defeat Ghanian Emmanuel Tagoe… Continue reading Gymshark Celebrates ‘The Return Of Ryan Garcia’ In Boxing Journey Campaign & Bespoke Robe
Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series
A stunning film series from Swiss sport apparel and running brand On focusses on the power of pause – the moments between training and workouts – and how even when athlete are taking a break they are recovering, refuelling, rebuilding. Led by an anthemic, introductory spot, the film series visually captures the ‘pause’ element… Continue reading Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series
Nike Football ‘From The Grounds Up’ Shows How Sport Brings Communities Together & Provides Hope
An early March spot from Nike, ‘From the Grounds Up’, tells a moving soccer story about Hackney Wick FC and founder Bobby Kasanga journey from gangster criminal to community hero. It is the launch film in a new Nike series profiling people from all over the world who are changing their communities and the… Continue reading Nike Football ‘From The Grounds Up’ Shows How Sport Brings Communities Together & Provides Hope
