Tag: Press

Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’

For the first time ever, the 2022 FIFA World Cup is taking place in the Winter and so Lucozade Sport leveraged spiking soccer excitement by mixing football and the festive season with ‘The Very Unofficial England-ish Football Supporters Jumper’.   Working with agency Adam&EveDDB, Lucozade marked the first ever Winter World Cup with a merchandising… Continue reading Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’

Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final

Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final.   Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final

Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans.   Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation

PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season

March 2021 saw Paris Saint-Germain (PSG) launch a season ticket campaign for the 2022/23 season targeting Parisian fans by honouring the supporter voices which resonate around the Parc des Princes and make PSG shine.   Titled ‘Les Voix du Parc / The Voices Of the Parc’, the 2022/23 season ticket campaign celebrated the return of… Continue reading PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season

Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans

February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN).   The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans

Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime

Arsenal FC and kit partner Adidas teamed up in January for a community cause initiative called ‘No More Red’ aimed at tackling youth knife crime in London and preventing more bloodshed by providing support and safe spaces for young people and working to eradicate causes of violent crime.   The multi-year partnership project launch, developed… Continue reading Arsenal & adidas Team Up For ‘No More Red’ Initiative Tackling London Youth Knife Crime

Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History

Ahead of the 2021/22 Ashes series against England, broadcaster Foxtel sought to rally Australian cricket fans to relive some of their favourite memories and crown the greatest cricket moment of all-time in a new integrated campaign called ‘A Ton Of Cricket’.   Run via a media partnership with NewsCorp, the ‘FOXTEL Presents A Ton of… Continue reading Foxtel ‘Ton Of Cricket Campaign Asks Australians To Vote For The Best Moment In History

Adidas Publishes Limited Edition Issue Of Classic Sci-Fi Magazine ‘Omni’ As ZX 5K Boost Sneaker Promo

To hype the launch of its latest ZX 5k Boost sneakers, Adidas rebooted a much-loved science fiction magazine from the 1970s – Omni – with a new 54-page publication titled ‘ZXience Fiction Issue’.   The adidas Originals marketing initiative, which was developed with agency Johannes Leonardo, was based around a limited 2,300 physical copy run… Continue reading Adidas Publishes Limited Edition Issue Of Classic Sci-Fi Magazine ‘Omni’ As ZX 5K Boost Sneaker Promo

Mrs Mac’s Teams Ups With Comic Peter Rowsthorn For AFL Grand Final Optus Stadium Campaign

Leveraging its status as the official pie and roll supplier to the 2021 Australian Football League (AFL) Grand Final host ground – Perth’s multi-purpose Optus Stadium – Mrs Mac’s rolled out an in-stadium, press and social campaign around the 25 September game in harness with comedian Peter Rowthorn.   Despite being a sponsor of local… Continue reading Mrs Mac’s Teams Ups With Comic Peter Rowsthorn For AFL Grand Final Optus Stadium Campaign

Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues

Following a five year wait, as French judokas (like all other Olympians) finally headed for the tatami mats in Tokyo for the 2020 Olympic Games team sponsor Crédit Agricole rolled out a #SupportersDeNosBleus / #SupportOurBlues campaign to generate support from supporters back in France and to inspire the team in Japan.   The campaign, like… Continue reading Crédit Agricole Celebrates French Judo Team In Tokyo Via #SupportersDeNosBleus / #SupportersOurBlues

LFP & Partners Welcome Fans Back Via ‘Avec Vous, Ça Change Tout / With You, That Changes Everything’

The Ligue de Football Professionnel (LFP), the governing body that runs the major professional football leagues in France including Ligue 1 Uber Eats and Ligue 2 BKT celebrated the return of French football and French football fans to stadiums with an August 2021 campaign called ‘Avec Vous, Ça Change Tout / With You, That Changes… Continue reading LFP & Partners Welcome Fans Back Via ‘Avec Vous, Ça Change Tout / With You, That Changes Everything’