Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby. ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby
Tag: Press
Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle. The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin
Personalised Plates Queensland (PPQ) leveraged its new partnership with Queensland Rugby League by adding personalised player number plates instead of player names on the backs of the Maroons’ training jerseys for the 2023 State of Origin series. The tie-up and activation was conceived, negotiated and created by Publicis Groupe sub-brand Publicis Red Lion (with… Continue reading Personalised Plates Queensland Activates Queensland Maroons Tie-Up By Placing ‘Personalised Plates On Player Jerseys’ In NRL State Of Origin
Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners
Leveraging the lead-up to world’s largest half-marathon – Gothenburg’s ‘Göteborgsvarvet’ which was held on 13 May in 2023 – apparel brand Craft Sportswear rolled out a simple print ad amplified across social media which reminded readers and runners that there is only one thing that marathoners need to do: ‘Put one foot in front of… Continue reading Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners
Molson Coors Pits Coors Light v Miller Lite Against One Another In Pre Super Bowl Campaign Teaser
North American brewing giant Molson Coors is returning to the NFL’s Super Bowl for the first time in decades and has begun teasing its Big Game marketing by igniting a ‘refreshment versus great taste’ debate over which of its two leading brands – Coors Light or Miller Lite – will feature in the joint Canadian/US… Continue reading Molson Coors Pits Coors Light v Miller Lite Against One Another In Pre Super Bowl Campaign Teaser
Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
US luxury fitness outfit Equinox went against the fitness brand grain with a January exercise and fitness #ItsNotFitnessItsLife platform prioritizing long term dedication over fleeting New Year‘s resolutions and built around a manifesto titled ‘We Don’t Speak January’. The national marketing burst, Equinox‘s largest ever campaign, was developed in partnership with independent agency Collins… Continue reading Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
Ecuador’s Pycca Store Leverages Qatar 2022 Via ‘Think Soccer Live Soccer’ Campaign
To leverage football fever across the country as the Ecuador national team compete at Qatar 2022, home electronics retailer Pycca linked up with creative agency MullenLowe Delta at the start of December for a print and social media, graphic led campaign called ‘Think Soccer, Live Soccer’. The inventive, yet simple execution is part of… Continue reading Ecuador’s Pycca Store Leverages Qatar 2022 Via ‘Think Soccer Live Soccer’ Campaign
Australian KFC BBL Launches ‘ALIVE’ Brand Campaign Focused On Energy & Entertainment
Cricket Australia’s Men’s T20 cricket competition, the KFC Big Bash League (BBL), launched an integrated campaign called ‘ALIVE’ to build awareness, buzz and excitement ahead of the new season. Developed with independent agency Apparent, ‘ALIVE’ rolled out from 30 November and saw Cricket Australia build anticipation for KFC BBL via an energetic and entertainment… Continue reading Australian KFC BBL Launches ‘ALIVE’ Brand Campaign Focused On Energy & Entertainment
NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans. The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Cheese flavoured crisp brand Fonzies asks Italian fans to lend their passion and support to the Canadian National Team for the 2022 FIFA Men’s World Cup in an integrated campaign called ‘Fonzies For Canada’. The Mondelez snack brand teamed up with agency Dentsu Creative to urge passionate Italian football supporters to temporarily switch their… Continue reading Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022. The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
