Leveraging its sponsorship rights, AT&T brings a strong team of current and former NBA and WNBA stars (who all played at university) alongside a line-up of current collegiate stars for a NCAA 2024 March Madness campaign called ‘Connect To The Madness’ to demonstrate that it offers personalized plans to fit anyone and everyone’s needs. Teaming… Continue reading AT&T Teams UP With College & NBA Hoops Stars to ‘Connect To The Madness’ To Leverage NCAA Partnership
Tag: Presenting Partner
Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup
Early February, timed to leverage excitement around and interest in the NBA All-Star Weekend, saw Emirates and the National Basketball Association (NBA) announced a multiyear global marketing partnership which sees Emirates become the Official Global Airline Partner of the NBA. Initially, the tie-up and its various assets were promoted via in-arena branding and presence, social… Continue reading Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup
NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology. Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience
LA Clippers Link Up With Lexus & Farm League For ‘Life In The League’ Film Series
As the NBA Playoffs get under way, the Los Angeles Clippers linked up with sponsor Lexus and production outfit Farm League to create a film series blending live action and animation to bring the fans closer to the team for the climax of a season during which spectators and stars have been separated more than… Continue reading LA Clippers Link Up With Lexus & Farm League For ‘Life In The League’ Film Series
AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign
Fronted by two fictitious sports casters – Ken (played by Mark Neely) and the clueless Phil (played by Tim Baltz) – commentating courtside in a series of comic commercials, AT&T’s ‘Just OK Is Not OK’ campaign activates its NCAA partnership through the 2019 hoops tournament. Baltz’s character, clueless color commentator Phil, who thinks his… Continue reading AT&T Leverages NCAA March Madness Via Sportscaster Duo ‘Just OK Is Not OK’ Campaign
Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
Ecommerce giant Amazon India’s blockbuster IPL 2017 campaign is an integrated, multi-phase initiative built around a (fictional) new T-20 team called the ‘Chonkpur Cheetahs’. The creative concept, developed in harness with Ogilvy Bangalore and the digital and social specialist What’s Your Problem (WYP), revolves around this imaginary small town team as its struggles to overcome… Continue reading Amazon India’s Integrated IPL Activation Revolves Around (Fictional) New T-20 Team ‘Chonkpur Cheetahs’
Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Turkish Airlines activates its long-running title sponsorship of Euroleague with a new campaign featuring some of the league’s top basketballers called ‘Flight Time’. The work, created in tandem with agency Crispin Porter & Bogusky London, is led by striking slow motion imagery of players leaping in slow motion against the sound of roaring airplane… Continue reading Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools
Heineken Kicks-Off MLS Partnership With Twitter-Led #SupporterSunday
Heineken’s new US five-year, $50m sponsorship deal to be the official beer of Major League Soccer kicks off with a low-key, fan-focused new 2015 season campaign by urging fans to share their matchday experience with the brand through #SupporterSunday. Twitter-led #SupporterSunday rolled out on opening weekend and asks supporters to share their pictures and… Continue reading Heineken Kicks-Off MLS Partnership With Twitter-Led #SupporterSunday
Kia Uses Supermodel To Sell NFL Fans Soccer For 1 Month
Kia Motors America deploys Brazilian supermodel Adriana Lima to front a campaign that aims to convert US NFL fans into football/futbol fans for the FIFA World Cup. The initiative is led by three new (somewhat sexist) TV spots: two promoting the Kia Sorento – ‘Man Cave’ and ‘Sports Bar’, and one the Kia… Continue reading Kia Uses Supermodel To Sell NFL Fans Soccer For 1 Month
Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
