US luxury fitness outfit Equinox went against the fitness brand grain with a January exercise and fitness #ItsNotFitnessItsLife platform prioritizing long term dedication over fleeting New Year‘s resolutions and built around a manifesto titled ‘We Don’t Speak January’. The national marketing burst, Equinox‘s largest ever campaign, was developed in partnership with independent agency Collins… Continue reading Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
Tag: Premium
Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022. The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
After a 20-year partnership with Roger Federer, Rolex leveraged its athlete ambassador alliance around the 20-time Grand Slam Champion’s retirement with a 30-second video tribute to his astonishing career which subtly mentioned the watch brand Federer so often promoted and wore by hailing its global brand ambassador’s ‘perpetual legacy’. The all-Swiss partnership, built on… Continue reading Rolex Pays Emotional Tribute To Endorser Federer Via Perpetual Classy ‘Thank You’ Spot
Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks
Nike and Louis Vuitton have teamed up to craft and release 200 pairs of limited edition Air Force 1’s designed by Virgil Abloh which will be auctioned off at Sotheby’s. The sneakers are made from calf leather and combine Louis Vuttion’s signature prints and logos with Nike’s. View this post on Instagram A post… Continue reading Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks
Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
The self-styled luxury fitness company Equinox rolled out a new US brand campaign in January 2022 called ‘Life Is The Luxury’ which underscores the brand’s core messaging while simultaneously offering lessons learned during the pandemic. Initially launched in the USA, Equinox’s ‘Life Is The Luxury’ focuses on driving home a set of key benefits… Continue reading Equinox New Year ‘Life Is Luxury’ Fitness Campaign Flexes Visceral & Communal Elements Of Exercise
Rolex Activates Australian Open Partnership Via Tennis Spot, Digital Content & Ambassadors Promoting Oyster Perpetual
In mid-January Rolex activated its Australian Open sponsorship through an integrated campaign spearheaded by a hero spot and supported by social content, on-court branding and event hospitality which reinforced the brand’s ‘excellence’ positioning and promoted the Oyster Perpetual. The ‘Rolex and the Australian Open’ spot spanned TV and the brand’s online platforms and debuted… Continue reading Rolex Activates Australian Open Partnership Via Tennis Spot, Digital Content & Ambassadors Promoting Oyster Perpetual
Rolex Activates Official Australian Open Partnership Via Spot Championing Inspirational Legends
Rolex, the official timekeeper of the 2021 Australian Open, celebrates the 2021 tournament through a digital campaign led by a spearhead spot paying tribute to the tournament and to all the athletes and organisations who now, more than ever, continue to bring out the best in sport. Launched on 7 February ahead of the… Continue reading Rolex Activates Official Australian Open Partnership Via Spot Championing Inspirational Legends
Tag Heuer’s ‘Fearlessness Of Youth’ Promotes Premier League Young Player Award
Tag Heuer, the official timekeeper for the Premier League, promoted its title partnership of a new league award for the 2019/2020 season – ‘The Tag Heuer Young Player of the Season Award’ through a new campaign called ‘the Fearlessness Of Youth’. To launch the award, Tag Heuer released a hero online video called ‘The… Continue reading Tag Heuer’s ‘Fearlessness Of Youth’ Promotes Premier League Young Player Award
Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
Louis Vuitton leveraged its FIFA partnership around the 2018 tournament through an integrated campaign promoting its limited edition 2018 FIFA World Cup Russia Collection. Working with agency Psycho/PH, the opening phase of the campaign kicked off ahead of the tournament on 14 June with the roll out of a launch spot called ‘Let The… Continue reading Louis Vuitton Activates FIFA Partnership With World Cup Collection Fashion & Football Campaign
‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
The French Tennis Federation (Federation Française de Tennis / FFT), the rights holder of the French Open, teamed up with sponsors Longines & Lacoste to transform a New York block into a Parisian boulevard complete with a sprinkling of the familiar red/orange clay from Roland Garros’ courts. To add a touch of French flavour… Continue reading ‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Ahead of the 2017 Randox Health Grand National, premium auto brand Maserati is leveraging consumer interest around the big race with the release of a ‘Car v Horse Challenge’ video. This animal against machine off-road challenge campaign pits a pair of horse racing brothers to battle one another in a promotion for the premium… Continue reading Skelton Brothers & Maserati Ambassadors Front ‘Car v Horse’ Grand National Challenge
Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush
Audi UK teams up with ‘Me and My Golf’ social media stars Piers Ward and Andy Proudman for a new ‘Night Golf’ campaign promoting the vehicle hi-tech headlights. PGA instructors Ward and Proudman, who founded Me and My Golf – the largest subscribed golf YouTube channel in the world and aims to bring its… Continue reading Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush
