Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign
Tag: PR
Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
Sport and energy drink Lucozade teamed up with creative agency Adam & Eve/DDB and design agency Pearlfisher to unveil its first major brand redesign in almost a century in the form of a fresh masterbrand platform which refreshes its assets – including a new visual identity and package design – and promotes the evolution through… Continue reading Lucozade #BringTheEnergy Unites Sport & Energy Brands In First Masterbrand Platform
AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform
Amaze, a battery company which describes itself as ‘India’s fastest-growing energy solutions brand’, teamed up with athlete ambassador and Indian cricket icon Virat Kohli for an always-on, performance-focused campaign called ‘Ready To Perform’ created by agency AutumnGrey India. Timed to leverage spiking interest in cricket and in Kohli at the start of the 2024 IPL… Continue reading AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform
New York Jets’ Modernist NY Sack Exchange ‘Legacy’ Rebrand Goes Back To The Future
From the logo and the typeface, to the helmets, uniforms and apparel, early April saw the New York Jets launch a team-wide ‘Legacy’ rebrand which blends nostalgia with the future by reworking the late 1970’s Jim Pons design for the digital age in a nod to the team’s so called ‘Sack Exchange’ era (1979-89) that… Continue reading New York Jets’ Modernist NY Sack Exchange ‘Legacy’ Rebrand Goes Back To The Future
Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters
Bridgestone Golf rolled out a burst of brand and product-focused TV and social spots featuring golf icon and brand ambassador Tiger Woods which span serious product functionality and engaging brand warmth to leverage spiking interest in the sport and the player around The Masters. Working with agency ASO Advertising, the creative executions are all fronted… Continue reading Bridgestone Golf Spots Ramp Up Tiger Woods Fronted Marketing To Leverage 2024 Masters
TeamViewer Links With Man Utd, Mercedes-AMG F1 & We Are Fearless To Champion Women In Sports Tech Via ‘SheSportTech’
Early April saw German remote access, connectivity and support tech provider TeamViewer link up with global sports partners Manchester United FC and the Mercedes-AMG PETRONAS Formula One Team to launch an initiative to inspire more women into sports technology called ‘SheSportTech‘. Objective The project seeks to bring to life TeamViewer (and its partners’) belief that… Continue reading TeamViewer Links With Man Utd, Mercedes-AMG F1 & We Are Fearless To Champion Women In Sports Tech Via ‘SheSportTech’
Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Amidst the commercial controversy and national handwringing surrounding Nike’s shock replacement of adidas as the official kit partner of the Deutscher Fussball-Bund (DFB) – the German football association – from 2027, long-time supplier Adidas launched its men’s national team kit marketing ahead of UEFA Euro 2024 through a campaign titled ‘Typical German’ which tells stories… Continue reading Adidas & DFB Promote German National UEFA EURO 2024 Kits Via Comically Dry ‘Typical German’ Campaign
Audi & Sky Media Launch ‘Swing Design Sequence’ Golfing Innovation To Drive Sky Sports Media Partnership
Leveraging spiking golf interest around The Masters, Audi leveraged its recently renewed rights as the Official Innovation Partner for Sky Sports, Audi worked with Sky Media (the advertising sales arm of Sky) to create a golfing innovation called ‘Swing Design Sequence’ which provides insight into pro golfer techniques to help viewers improve their own performance… Continue reading Audi & Sky Media Launch ‘Swing Design Sequence’ Golfing Innovation To Drive Sky Sports Media Partnership
Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever
Focusing on speed and performance and rolling out ahead of a summer of blockbuster sporting events, April saw Puma launch its largest marketing investment ever in the form of a global brand campaign titled ‘Forever. Faster. – See The Game Like We Do’. This multi-market, multi-sport marketing burst emphasis speed and sporting performing across its… Continue reading Puma’s Performance & Speed Focused #ForeverFaster ‘See The Game Like We Do’ Is Brand’s Biggest Global Brand Campaign Ever
KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days
April saw sponsor KFC team up with Auckland Transport (AT) to launch a branded ‘The Gravy Train’ to take Kiwi Blues fans from Britomart Station to Eden Park for Super Rugby games. The Gravy Train is the fast food giant’s first themed train delivery service and it activates the quick service chain’s partnership with Auckland’s… Continue reading KFC Wraps ‘The Gravy Train’ To Eden Park For Blues Fan Journeys On Super Rugby Game Days
Tennis Star Świątek Shares Unbeatable Spirit In Porsche ‘Be The Change, Stay Yourself’ Campaign For Macan EV
A tennis-themed March 2024 ‘Be The Change, Stay Yourself’ campaign in Poland from Porsche promoting its all-electric Porsche Macan model was fronted by athlete ambassador Iga Świątek themed around change and transformation. Timed to leverage spiking tennis interest around the 2024 Indian Wells tournament (which runs from 3 to 17 March and is now officially… Continue reading Tennis Star Świątek Shares Unbeatable Spirit In Porsche ‘Be The Change, Stay Yourself’ Campaign For Macan EV
Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
Adidas continued to build its new umbrella ‘You Got This’ marketing platform through February and March with a trio of online films featuring a lineup of young Adidas ambassadors – including Anthony Edwards, Mia Fishel, Gabriel Martinelli and Andreas Pereira, plus Francisco Cerundolo and Felix Auger Aliassime – which all explore how they might play… Continue reading Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
