MLB Team Minnesota Twins Link With Summit Brewing For New ‘Beer We Go!’ Rallying Cry

Launched on 7 April, to leverage the start of the 2022 Major League Baseball (MLB) season, local brewer Summit Brewing teamed up with the Minnesota Twins to promote a new team-specific Twins Pilsner through a campaign called ‘Beer We Go, Twins! Beer We Go!.   Reworking the iconic ‘here we go’ stadium rallying cry, the… Continue reading MLB Team Minnesota Twins Link With Summit Brewing For New ‘Beer We Go!’ Rallying Cry

Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium

As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home.   Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium

Kopparberg Festival Focus On Own-Brand Event

As a core part of the launch of Kopparberg’s latest £4m, multi-channel marketing campaign led by its its Elderflower and Lime and Cloudberry variants, the drinks brand kicked-off with a brand-owned strategy that spanned events and media.   It launched the initiative at its own-brand event, Kopparberg Urban Forest, in Dalston, East London where it… Continue reading Kopparberg Festival Focus On Own-Brand Event