Wendy’s New Zealand sought to help Kiwis during the cost of living crisis by offering Mates Rates deals – a range of meal deals at affordable prices from $7 – and promoted the initiative through a campaign called ‘Everyone’s Your Mate’ which leveraged the quick service outfit’s sponsorship of NRL side One New Zealand Warriors.… Continue reading Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign
Tag: POS
Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Ballygowan set out to position its water product as ‘the’ drink that powers Ireland’s leading sportsmen and women by activating its Ireland Rugby Football Union (IRFU) sponsorship during the Guinness 6 Nations with a campaign called ‘Wild Like No Other’. Created in partnership with TBWA\Dublin, the campaign seeks to draws out the parallels and… Continue reading Ballygowan Launch ‘Wild Like No Other’ IRFU Sponsorship Activation During 2023 Six Nations
Cannondale Bikes promotes LAB71 Ultra-Premium Products Via ‘Chasing Impossible’ Campaign
February saw global bike brand Cannondale launched its new ultra-premium tier of performance products ‘LAB71’ through an integrated campaign called ‘Chasing Impossible’. Creative agency The Corner London, in its first campaign for Cannondale, sought to showcase the brand’s never ending commitment to and drive for performance and innovation through ‘Chasing Impossible’ and to promote… Continue reading Cannondale Bikes promotes LAB71 Ultra-Premium Products Via ‘Chasing Impossible’ Campaign
Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
January saw Optimum Nutrition launch a spot series campaign called ‘There’s More In All Of Us’ featuring a strong line-up of athlete ambassadors and aiming to demonstrate that with the right training, nutrition and commitment, anything is possible. The sports nutrition brand campaign, developed with agency Cahill & Partners and creative content and production… Continue reading Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’. The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’
Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation
Australian automotive engineering/retailer Repco brought high levels of octane to its inaugural activation marketing its new status as the official sponsor of The Bathurst 1000 through an integrated campaign called ‘Bringin’ The Bathurst’. Repco, whose name is an abbreviation of Replacement Parts Company and is best known across the country as a supplier and retailer for spare parts and motor accessories, has… Continue reading Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation
Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
Renault launched a new campaign in May promoting its flagship SUV Renault Captur plug-in hybrid model (with E-Tech technology) through a film-led, cycling-themed campaign called ‘Unstoppable’ which drives home the message that nothing can stop us when we are powered by the right energy. Working with agency Publicis Conseil, Renault reaffirms its historic links… Continue reading Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
As the world’s preeminent club football competition reaches the knock-out stages, drinks sponsor Pepsi Max picked a strong team of player ambassadors to front a global activation called ‘Play Never Stops’. This 2020 Pepsi integrated international football initiative is fronted by Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling and the spearhead spot… Continue reading Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
ParionsSport’s ‘We Are The Bettors’ Online & POS French Campaign Shines Light On Expert Betters
A new campaign from French bookie ParionsSport, called simply ‘We Are The Bettors’, sees the bookmaker seek to consolidate its marketing leading position and engage the key target segment of the toughest, most expert and most experienced betters. Working with agency Rosapark, the creative shines the spotlight on expert gamblers – those intense, experienced… Continue reading ParionsSport’s ‘We Are The Bettors’ Online & POS French Campaign Shines Light On Expert Betters
Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
In the first quarter of 2018, Japanese tyre giant Yokohama leveraged its shirt sponsorship with Chelsea FC through a global brand and sales campaign which set out to showcase the synergies between the brand and club called ‘Drive For More’ Territory: International (Primary: India, Malaysia, Vietnam, France and Iberia) Agency: Pitch Marketing Group… Continue reading Yokohama Leverage Chelsea Shirt Deal To Launch Multi-Market Brand & Sales ‘Drive For More’ Campaign
Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
Late May saw German retailer Lidl launched a UK-wide campaign, called ‘Dream Big’, activating its rights as the official supermarket of the England football team and which leverages Russia 2018 to get more youngsters playing football. Lidl’s activation of the partnership, one that has been previously held by rival British supermarket giants Sainsbury’s and… Continue reading Lidl’s Integrated, Multi-Phase ‘Dream Big’ Young England Russia 2018 Campaign Activates FA Tie-Up
Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.
One significant regional strand of FIFA global partner Coca-Cola’s Russia 2018 activation sees the soft drinks behemoth encourage football fans to prepare for the tournament with an integrated initiative running across multiple channels targeting both at-home and on-the-go consumption. The initiative – which runs out in local formats across the region from mid May… Continue reading Coca-Cola South Pacific Urges Soccer Supporters To ‘Stock Up’ Ahead of The FIFA World Cup.
