MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars

Helping leverage baseball fever, the Major League baseball (MLB) is extending its multi-platform, season-long #This campaign (see previous case study) for the 2016 Opening Day with a fresh approach boosted by star-powered spots and light-hearted humour   The new creative – featuring the brightest young stars such as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo… Continue reading MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars