On the eve of the Stanley Cup playoffs, Canadian based Boston Pizza is urging all Canadians to come together at the climax of the NHL season and cheer for Canadian success through an integrated campaign created with agency Camp Jefferson called ‘Team Up For The Cup’. Objective Of course, the brand and agency marketers obviously… Continue reading Boston Pizza’s ‘Team Up For The Cup’ Calls For Canadian Unity In Stanley Cup Quest
Tag: Playoffs
Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players
Non-profit The Get REAL Movement, a university focused organization committed to championing the 2SLGBTQ+, teamed up with agency VML Canada to leverage spiking hockey interest around the NHL playoffs with a multi-platform, collectible card led cause campaign raising awareness of the lack of representation in the league which spanned digital, social, NFTs and PR. Objective… Continue reading Canadian Charity Get REAL Releases ‘Rarest Rookie Hockey Card’ In Support Of NHL 2SLGBTQ+ Players
Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA
In April, Cameron Black became the first blind journalist to commentate on a live game during the NBA Playoffs through Michelob Ultra’s ‘Dreamcaster’ platform which features AI-driven technology which mixes real-time sounds, vibrations and braille data to create a vivid sensory experience for the vision impaired. For Game 3 of the East’s New York Knicks vs… Continue reading Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA
Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
As the 2022/23 basketball season approaches its climax in the USA, audio brand JBL leveraged spiking hoops excitement with a campaign for its Endurance Peak 3 headphones fronted by former NBA champion and MVP Giannis Antetokounmpo called ‘Peaks On Peaks’. Conceived by Havas owned creative agency Annex 88 and developed with production house Fela,… Continue reading Giannis Antetokounmpo Muses On The Power Of Music In JBL ‘Peaks On Peaks’ Earphone Ad
Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win
Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs supporting campaign called ‘BP Fanalytics’ which purports to adopt advanced sports analytics techniques to create the ultimate Playoffs viewing experience and an evolving Playoffs menu … Continue reading Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win
Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
The Boston Bruins celebrated the start of the 2022/23 NHL Playoffs with a hype campaign called ‘It’s Time’ conceived by independent creative agency GYK Antler and Big Brick Productions. The campaign, which aims to ‘pump up the excitement for Spring hockey on Causeway Street’, was led by a 60-second television commercial ‘It’s Time’, the… Continue reading Boston Bruins Hype Historic Season & NHL Playoffs Via ‘Its Time’ Campaign
Comedian Tracy Morgan Fronts NY Knicks Playoffs Spot Capturing Spirit Of The City
A campaign from New York Knicks parent company Madison Square Garden Entertainment celebrated the team’s NBA Playoffs qualification through a campaign called ‘All In, All One: New York Forever’ which celebrates the spirit of the city and builds hype ahead of the team’s first knockout series. The campaign is based in Knicks jerseys and… Continue reading Comedian Tracy Morgan Fronts NY Knicks Playoffs Spot Capturing Spirit Of The City
NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’
The National Basketball Association (NBA)’s spokes-character ‘Non-Stop’ – played by exuberant actor Keyon Bowman – climbs aboard a bus with hoops stars Donovan Mitchell, Julius Randle, Jaren Jackson Jr and Jamal Murray for a wild ride in ‘Playoff Mode’. The spot follows Non-Stop drive around the globe and even climb up into orbit as he… Continue reading NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’
NFL Partner FedEx Showcases Up-And-Coming TikTok Stars For Playoffs Halftime Show
January saw long-time league sponsor FedEx launch an integrated, digital-first campaign promoting its ‘FedEx NFL Playoffs Concert Series’: an initiative which aims to provide young artists an opportunity to perform for a huge audience. It isn’t just the Super Bowl that attracts huge US TV audiences: Playoff excitement and interest is at an all-time… Continue reading NFL Partner FedEx Showcases Up-And-Coming TikTok Stars For Playoffs Halftime Show
NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo
US media giant NBCUniversal chose to use its NFL broadcasting rights to gear up for its 2024 Summer Olympics in Paris through an integrated ad and logo reveal campaign fronted by none other than Paris (Hilton). An in-house team linked with Hilton’s own 11:11 Media to create and promote a promotional campaign spearheaded by… Continue reading NBCU Kicks Off Paris 2024 Summer Olympics Campaign With Paris Hilton Fronted Promo
Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse
Days ahead of the 2023 Playoffs, the NFL’s official soup brand Campbell’s Chunky launched the ‘Chunky FuelUp Tournament’: a cross-branded, multi-player, football-themed, branded gaming activation taking place within Fortnite. The activation, an extension of Campbell’s long-running stint as the ‘Official Soup Sponsor of the NFL’, is a branded virtual gaming experience hosted inside ‘Fortnite… Continue reading Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse
NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a Play-Offs brand campaign called simply ‘These Mets’. The (less glamourous and less globally famous) New York City franchise, nicknamed ‘The Amazins’, leveraged its first postseason… Continue reading NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
