Launched in late Spring, US gym chain Planet Fitness offered students free gym access to help boost their mental health in the third annual iteration of its’ High School Summer Pass’ program which provides teenagers with free access to the chain’s 2,400 gyms across the country all summer. To promote the initiative, Planet Fitness… Continue reading Planet Fitness Targets Teens With Social ‘Repisode’ Series For Free ‘High School Summer Pass’ Gym Access
Tag: Planet Fitness
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
