Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016

German FA sponsor Lufthansa’s latest Euro 2016 ‘Everyone’s Fanhansa’ activity plays on the nation’s rivalry with England in the form of a comic commercial that sees two English supporters worried about lederhosen, sauerkraut, oompah bands and football defeats when delays see them switched to a Lufthansa flight.   The German airline, a long term partner… Continue reading Lufthansa’s DFB #Fanhansa Mocks English/German Rivalry For Euro 2016

Turkish Airlines Activates Euro 2016 Rights Via Multi-Platform #EuropesBest

Euro 2016 Official Airline Partner Turkish Airlines has launched is core tournament campaign, ‘Meet Europe’s Best’, to focus the spotlight on the very best fans from around the continent – ‘those who go above and beyond to show their love and passion for their national team’.   The campaign’s approach is to reflect its support… Continue reading Turkish Airlines Activates Euro 2016 Rights Via Multi-Platform #EuropesBest

Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015

Leveraging interest during a Rugby World Cup year, Aer Lingus first announced its partnership with the Irish Rugby Football Union on 30 April and trumpeted the new deal by painting a couple of short haul Airbus 320s in an IRFU livery.   Then as the tournament approached in August saw the Irish flag carrier upped… Continue reading Aer Lingus #GreenSpirit Integrated Campaign Supports IRFU At RWC 2015