Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’
Tag: Pizza Hut
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign
An early October campaign from Pizza Hut Hong Kong saw the quick service restaurant chain roll out the ‘Foosball Pizza Box’ – specially designed with a fully playable ‘foosball table’ integrated into the lid of the classic cardboard pizza box. The initiative, developed by agency Ogilvy Hong Kong, aims to drive app downloads and… Continue reading Pizza Hut HK Releases ‘Out Of The Box’ Foosball Pizza Box European Soccer Season Campaign
NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Inventive Marketing Leverages 2020 NFL Draft As Virtual Event Attracts Record Audience Of Sports-Starved Fans The NFL has worked like a titan to make the Draft a sports entertainment event to match up to, well, matches, and in recent years it has become the league’s biggest non-football pillar: a three-day blend of sport, razzmatazz,… Continue reading NFL Draft 2020: Marketing Boosted As Record Numbers Of Sports-Starved Fans Tune In To Virtual Event
Pizza Hut Signs First Virtual Sponsorship Stadium Deal With Madden NFL Tournament
For the start of the new season Pizza Hut has penned a new football partnership with EA Sports to become the official sponsor of the Madden NFL 20 Championship Series – a deal which sees the ;pizza chain have its own virtual stadium. The series, which is an esports event where fans and players… Continue reading Pizza Hut Signs First Virtual Sponsorship Stadium Deal With Madden NFL Tournament
NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
Pizza Hut, now in its second year as the official pizza for the NFL, is celebrating the fans who made the first 12 months a marketing success by putting them on the clock to redeem an exclusive offer during the 2019 NFL Draft ceremony. During the decision time allocated to the Arizona Cardinals to… Continue reading NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney
Pizza Hut, which returns as the official pizza of March Madness 2019, leveraged its NCAA rights ahead of the tournament with the launch of a multi-platform campaign for what it describes as ‘the ultimate comeback’: the return of the P’Zone after a 17-year absence from US menus. March Madness – an annual college hoops… Continue reading NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney
Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
On 4 September, days ahead of the season kick-off, Pizza Hut launched its first national campaign as the official pizza sponsor of the NFL with a multi-strand approach led by a hero commercial called ‘Lines’, a gaming app and the introduction of the ‘Game Plan’ rewards platform. ‘Lines’ is a unifying national commercial debuting… Continue reading Pizza Hut’s First National NFL Activation Led By ‘Lines’ Unity Ad, ‘Game Plan’ Rewards & AI App Game
Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
To celebrate the second year of its ‘official NCAA pizza partnership’, Pizza Hut has launched ‘Pie Tops II’ for March Madness 2018. Last year saw the pizza giant launch limited edition high tops branded basketball sneakers that used in-built geolocation to allow the wearer to order a pizza simply by pressing a button of… Continue reading Pizza Hut Returns With Revised I.o.T. ‘Pie Tops II’ Basketball Shoes For 2018 NCAA March Madness
Super Bowl 50: Activative Top 5 > Inventions & Stunts
Once it was the in-game TV commercials that were always the hot ‘Super Bowl Marketing, media topic, but today it’s the innovative stand-out tactical stunts that garner just as many headlines. From social and experiential, to delivery innovations, pre-game ads and apps, Super Bowl 50 certainly saw plenty of inventive and original marketing mischief.… Continue reading Super Bowl 50: Activative Top 5 > Inventions & Stunts
