NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

Under Armour’s #UnlikeAny Global Digital Celebrates Women Who Are Beyond Compare

The Baltimore-based sportswear brand is rolling out a new female-focused global digital campaign, called ‘Unlike Any’, celebrating the incomparable physical exploits and mental strength of a set of six athlete ambassadors that includes ballerina Misty Copeland, stuntwoman Jessie Graff, world champion sprinter Natasha Hastings, long distance runner and Harlem Run Crew founder Alison Désir, and… Continue reading Under Armour’s #UnlikeAny Global Digital Celebrates Women Who Are Beyond Compare

L’Oreal’s Snapchat Specs On Golden Globes Red Carpet & ‘Your Skin, Your Story’ Ceremony Launch

The official sponsor of the Golden Globes became an early sponsor adopter of Snapchat Spectacles as three of the beauty brand’s ambassadors wore the glasses to give viewers a sneak peek into the awards show and get behind-the-scenes with the stars.   The spectacles, worn by celebrity makeup artist Sir John and two other L’Oreal… Continue reading L’Oreal’s Snapchat Specs On Golden Globes Red Carpet & ‘Your Skin, Your Story’ Ceremony Launch

Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot

Manchester United present (Rooney, di Maria and Carrick) and past (Yorke and Cole) front a new TV spot, called ‘Contagiously’, for drinks sponsor Aperol Spritz.   This is the club’s official drinks partner’s first TV commercial leveraging its Manchester United sponsorship rights.   The narrative opens with Wayne Rooney, Angel di Maria and Michael Carrick seemingly taking… Continue reading Man Utd Partner Aperol Spritz Launches Player-Led Summer Spot

Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)

Using the copy line ‘Built For Brilliance’ and the hashtag #NoMaybes, Nike Soccer is rolling out its campaign for its new US Women’s National Team uniform for FIFA’s 2015 Women’s World Cup – and this is no ordinary kit launch.   It’s not just the heavy promotion across paid, earned and owned Nike platforms that… Continue reading Nike Launch USA’s Canada 2015 Kit (With First Ever Men’s Version)

‘Ugly Sweater’ MLB & NBA Seasonal Social Contests

It seems no one loves a tasteless Christmas jumper quite like the big US sports league – particularly the MLB and the NBA which both ran festive sweater social media contests.   Unsurprisingly, for such image based initiatives these competitions were primarily run across visually-led social media platforms like Snapchat and Pinterest.   Major League… Continue reading ‘Ugly Sweater’ MLB & NBA Seasonal Social Contests

Kia Uses Supermodel To Sell NFL Fans Soccer For 1 Month

Kia Motors America deploys Brazilian supermodel Adriana Lima to front a campaign that aims to convert US NFL fans into football/futbol fans for the FIFA World Cup.   The initiative is led by three new (somewhat sexist) TV spots: two promoting the Kia Sorento – ‘Man Cave’     and ‘Sports Bar’,     and one the Kia… Continue reading Kia Uses Supermodel To Sell NFL Fans Soccer For 1 Month

H&M Coachella Activation Led By Collection Launch

To activate its fifth year as a lead sponsor of California music festival Coachella, H&M’s multi-channel campaign offered festivalgoers and fashionistas a comprehensive set of utilities, experiences and parties and once again used its sponsorship as a launch platform for a new collection and a new designer partnership.   H&M, one of the six lead… Continue reading H&M Coachella Activation Led By Collection Launch

BFC #LFW Twitter Mirror/Q&A, Social Wall & Livestreaming

This year’s Autumn/Winter London Fashion Week coincided with Valentine’s Day, so property owner the British Fashion Council (BFC), promoted the event through a ‘Love LFW’ campaign.   With a heavy focus on social sharing, the pre-event activity encouraged fashion lovers to share their own favourite fashion image, runway look or brand campaign using the hashtag… Continue reading BFC #LFW Twitter Mirror/Q&A, Social Wall & Livestreaming

CoverGirl’s Nail ‘Fanicures’ Focus On NFL’s Female Fans

CoverGirl has partnered with the NFL to build excitement about the new season with female fans by launching a team colour inspired nail range dubbed ‘Fanicures’.   Using ‘Spirit All Season Long’ as a tagline, the P&G cosmetics brand’s new range includes 32 NFL fanicures – each inspired by each team’s logos and colours.  … Continue reading CoverGirl’s Nail ‘Fanicures’ Focus On NFL’s Female Fans

#MyCallawayDriver: US Open Twitter Transport Utility

Golf equipment brand Callaway has teamed up with tech outfit Uber to create a mobile app experience that will allow US Open patrons to request an on-demand ride to and from the tournament site at Merion Golf Club in Ardmore, Pennsylvania.   Callaway and Uber Technologies are offering golf fans a utility-led, technology-centered experience during the… Continue reading #MyCallawayDriver: US Open Twitter Transport Utility

GE’s London 2012 Interactive Infrastructure Olympic Map

IOC partner General Electric has launched an innovative new element to its London 2012 activation in the form of an interactive map that tells the story of the company’s role in powering the Games.   The multi-faceted conglomerate – which provides manufacturing, energy and healthcare services (amongst others) to the Olympics – has developed an… Continue reading GE’s London 2012 Interactive Infrastructure Olympic Map