One of the few IOC/IPC global partners to run a comprehensive Winter Olympics and Paralympics activation programme around Beijing 2022 was Samsung with work based around the idea of promoting the power of sport to bringing together the global community in new, innovative ways and to enhance the Olympic/Paralympic experience through its immersive, state-of-the-art technology… Continue reading Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
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Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
Perhaps the most interesting and controversial campaign around the NHL PlayOffs was Budweiser Labatt’s guerrilla ‘hockey tickets for life’ promotion. Budweiser is Canada’s top selling beer brand and until last year it was the official NHL beer. A position it lost after a high profile legal battle with the NHL and rival Molson.… Continue reading Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
PETA’s Seal Badge Ambushes Vancouver Olympics
Trading of commemorative event pins has become something of a competitive event itself as Olympic pins have become valuable collectables to some. PETA has used this insight to ambush Vancouver’s Winter Olympics to protest against Canadian seal clubbing. In direct legal conflict with the Vancouver Organising Committee and the IOC, this commemorative badge… Continue reading PETA’s Seal Badge Ambushes Vancouver Olympics
