England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene

July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene.   Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene

GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories

In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling sporting stories linked to the LGBTQ+ community.   Created by PlatformGSK with Publicis Media Content, the initiative emerged from Voltarol’s three-year partnership with Channel 4 and… Continue reading GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories

Western Sydney Wanderers FC Sponsor Voltaren Spot Tackles The ‘Grumps’

GSK’s Voltaren leveraged its partnership with Aussie A-League soccer side Western Sydney Wanderers FC (WSW) through a May campaign tackling the ‘Grumps’ or, in other words, muscle pain which is so often ignored by men of a certain age.   The activation is spearheaded by a hero spot which follows the story of George, a… Continue reading Western Sydney Wanderers FC Sponsor Voltaren Spot Tackles The ‘Grumps’

Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project

With a blend of eSport, a hand sanitizer cause initiative and individual rider efforts, Team Ineos has sought to keep the profile of the team and its sponsors high in the absence of any action on the actual road.   A key strand of the strategy saw Team Ineos link up with Zwift to create… Continue reading Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project

Canadian Paralympic Stars Face The (Frozen) Elements In #GreatnessIsRare PyeongChang 2018 Campaign

Themed around the idea that ‘Greatness Is Rare’, a new brand platform by the Canadian Paralympic Association aims to generate support and boost viewing around the 2018 Paralympic Winter Games through a series of visually stunning spots.   The campaign’s objective is not just to forge closer connections between Canadians’ love for winter sports and… Continue reading Canadian Paralympic Stars Face The (Frozen) Elements In #GreatnessIsRare PyeongChang 2018 Campaign

Twitter Lights Up For Viagra MLB Playoff Sponsorship Ad

With Viagra sponsoring this year’s Major League Baseball postseason the hashtag #viagracommercial has been trending across Twitter in the USA as MLB fans react to presence of the Pfizer brand’s latest campaign across Fox’s playoff TV coverage.   The latest Viagra campaign, developed with agency BBDO NY, takes a more direct and female-focused approach when… Continue reading Twitter Lights Up For Viagra MLB Playoff Sponsorship Ad

GSK Consumer Ads Highlight Anti-Doping Olympic Role

  GlaxoSmithKline (GSK) is leveraging its Olympic rights to launch its first ever UK consumer-facing corporate brand campaign.   GSK, the official laboratory services provider for London 2012, is showcasing its anti-doping operations during the Olympics with a new multi-million pound campaign created by TBWA\London.   The initiative, which uses the strapline ‘The crowd is… Continue reading GSK Consumer Ads Highlight Anti-Doping Olympic Role

Durex Targets Youth Via MTV Dance Sponsorship

Durex launches a pan European on-air sponsorship of MTV dance show ‘Dance Floor Charta’ as part of a wider campaign to reverse existing brand perceptions that it is an ‘old fashioned’ brand among 18 to 24-year-olds.   The campaign, orchestrated by McCann Erickson, came after Durex research found that (despite its brand leadership position) young… Continue reading Durex Targets Youth Via MTV Dance Sponsorship