On 23 September, 24 hours ahead of the first tee shots of the 2021 Ryder Cup, Capgemini trumpeted its long-term tournament partnership with an online video led activation titled ‘Capgemini Joins The Ryder Cup Family’. The campaign, which is fronted by team captains Pádraig Harrington and Steve Stricker, celebrates the French multinational information… Continue reading Capgemini ‘Talent, Team Spirit & Performance’ Campaign Celebrates Joining The Ryder Cup Family For 2021 & Beyond
Tag: PGA Of America
Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
PGA sponsor Samsung rolled out a new Azinger-led ad promoting its official championship TV App and its experiential marketing at the 2015 tournament. The official patron of the PGA Of America fronts its activation via a new US TV commercial, fronted by golf legend and former PGA winner Paul Azinger, introducing the enhanced 2015… Continue reading Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
PGA’s ‘Perfect Day’ Strives To Reverse Golfing Decline
To coincide with the year’s first major tournament, the PGA of America ramped up its ‘Perfect Day’ campaign around The Masters as it seeks to reverse the decline in the number of people playing golf. Taking a light-hearted and humorous look at the underlying truth that, despite so many perceptions to the contrary, most… Continue reading PGA’s ‘Perfect Day’ Strives To Reverse Golfing Decline
PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
In a genuine first, the PGA of America is offering fans a unique chance to pick the pin location for the final day of the PGA Championships via its latest campaign – ‘Pick The 15th Hole’. The governing body has linked up with ambassador Jack Nicklaus on a project that enables golf lovers to… Continue reading PGA & Nicklaus Empower Fans To ‘Pick The 15th Hole’
