US keeper Tim Howard broke World Cup records and, while his 15 saves against Belgium couldn’t prevent his side being beaten by Belgium, several brands (both sponsors and ambushers) were quick to leverage his achievements. The dominant approach to leveraging Howard’s impressive performance was to jump on the Howard meme internet bandwagon. While… Continue reading Brands Hail Howard & Drive US Keeper Marketing Memes
Tag: Peta
PETA Challenges KFC’s Ravens Sponsorship
People for the Ethical Treatment of Animals (PETA) have launched a campaign against the NFL’s Baltimore Ravens and their owner Steve Bisciotti. over the team’s sponsorship deal with fast food giant KFC. The animal rights group is urging the Ravens to reconsider their official chicken sponsor and to drive home their argument have launched… Continue reading PETA Challenges KFC’s Ravens Sponsorship
PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
Animal rights group PETA (People For The Ethical Treatment Of Animals) know a thing or two about generated buzz through controversy. In 2009 it released a highly controversial ‘Vegetarians have better sex’ advert which it claimed was intended to be shown during the Super Bowl – America’s most watched advertising platform. Which inevitably was… Continue reading PETA’s Sexy Vegetable Super Bowl Ad Banned Twice
PETA’s Seal Badge Ambushes Vancouver Olympics
Trading of commemorative event pins has become something of a competitive event itself as Olympic pins have become valuable collectables to some. PETA has used this insight to ambush Vancouver’s Winter Olympics to protest against Canadian seal clubbing. In direct legal conflict with the Vancouver Organising Committee and the IOC, this commemorative badge… Continue reading PETA’s Seal Badge Ambushes Vancouver Olympics
