Colgate, the official smile partner of the AFL/AFLW, partnered with sports equipment company Steeden and agency VMLY&R to develop a project titled ‘Hear Gear – The Sound Of An Equal Playing Field’: a protective piece of headgear equipped with specialised technology to assist deaf and hard of hearing players with hearing implants on the field.… Continue reading Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Tag: Personal Care
Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes
Beauty brand LUX brought to life its commitment to supporting women against everyday sexism in April by teaming up with Volleyball South Africa at the Durban Open on an initiative called ‘Change The Angle’ which set out to start a conversation in the sports media about sexist camera angles. The Unilever brand worked with… Continue reading Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes
March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
In the first week of March, ahead of the start of the NCAA’s Division 1 college hoops tournament, Great Clips – the official hair salon of March Madness – activated its sponsorship by urging fans to ‘Go Hats Off’. The multi-stage campaign span college athlete NIL tie-ups, with ad content and a sweepstakes fronted by Illinois forward Matthew… Continue reading March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
Dove Men+Care Tackle Underarm Confidence Via #HugLikeADoveMan Philly Post-Super Bowl Campaign
A Dove Men+Care ‘Hug Team’ took to the streets of Philadelphia in the days after Super Bowl LVII to give confident, supporting hugs to Eagles’ fans in need of support as part of the male grooming brand’s ongoing US #HugLikeADoveMan initiative. The street activation, developed with agency Edelman USA, leveraged the Big Game loss… Continue reading Dove Men+Care Tackle Underarm Confidence Via #HugLikeADoveMan Philly Post-Super Bowl Campaign
Intimus/Kotex Brazil Short Film Tells Story Of First Female Referee Who Was Banned Die To Her Periods
A short film from Intimus, the local Brazilian brand of Kimberly-Clark’s menstrual hygiene Kotex range, reinforced its purpose and leveraged spiking soccer interest around Qatar 2022 by telling the story of one of the first female referees, Lea Campos, who was prevented from refereeing games On 1 December, France’s Stephanie Frappart led an all… Continue reading Intimus/Kotex Brazil Short Film Tells Story Of First Female Referee Who Was Banned Die To Her Periods
England Stars Past & Present Ian Wright & Raheem Sterling Front Gillette Labs ‘BreakTime’ Campaign
To leverage spiking soccer interest around Qatar 2022 and to mark the start of the winter football season, Gillette Labs has teamed up with actor, comedian and YouTuber Michael Dapaah and Gillette Labs football ambassadors Raheem Sterling and Ian Wright for the series launch of ‘BreakTime’. The online video series, created with After Party… Continue reading England Stars Past & Present Ian Wright & Raheem Sterling Front Gillette Labs ‘BreakTime’ Campaign
Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
The Unilever owned deodorant has been sold under various brand names around the world – including Rexona (Australia), Sure (UK) and Degree (USA) – leveraged spiking soccer interest around the globe driven by Qatar 2022 through an international campaign fronted by famous football ambassadors Thiago Silva, Julian Alvarez and Diego Lainez. The action-packed, multi-market… Continue reading Thiago Silva, Julian Alvarez & Diego Lainez Show Grit & Determination In Rexona/Degree Spots
Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Skin protection brand LifeJacket and charity Melanoma UK leveraged spiking soccer interest around Qatar 2022 by partnering on a campaign called ‘Fan Paint’ to drive awareness of skyrocketing skin cancer rates in men. ‘Fan Paint’ – which is supported by ambassador, skin cancer survivor and former England and Arsenal FC footballer Paul Merson –… Continue reading Skin Protection Brand LifeJacket & Melanoma UK Team-Up For Nike Rooney Ad Inspired ‘Fan Paint’ Initiative
Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022. The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Colgate ‘Sound Of A Smile’ Leverages AFL Tie-Up To Remind Australians Footy Is For Everyone
Colgate continued to activate its AFL sponsorship rights through its ‘Smile Strong’ brand platform via a campaign called ‘The Sound of a Smile’ which highlighting one athlete’s experience – deaf QAFLW athlete Jamie Howell. ‘Sound of a Smile’ sets out to celebrate optimism and team-spirit in Australia’s best loved sport by exploring what’s it… Continue reading Colgate ‘Sound Of A Smile’ Leverages AFL Tie-Up To Remind Australians Footy Is For Everyone
Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
North American hair salon chain Great Clips teamed up with NFL legend Drew Brees for a football-themed, back-to-school campaign titled ‘Dad’s Back-to-School Playbook’. The campaign aims to help train dads for back-to-school season like a quarterback would gear up for football season: two annual traditions which typically both happen in early September. Working in… Continue reading Great Clips Enlists NFL Icon Drew Brees To Teach Dads The Back-To-School Playbook
Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation
Antiperspirant brand Degree and Tyler Cameron paired up with a trio of amateur runners to challenge self-doubt and motivate marathon runners to have a second attempt at competing the 26.2 miles of the 2022 San Francisco Marathon through an initiative called the ‘Not Done Yet Marathon Team’. The ‘Degree Not Yet Marathon Team’, an… Continue reading Marathoners Who Didn’t Finish Get 2nd Chance In Degree’s ‘Not Done Yet’ SF Marathon Activation
