Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body type, fitness level, exercise ability or background. ‘Any Body, Any Time’ sets out to challenge the stereotyped and clichéd representation of gym-goers and instead focuses… Continue reading Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign
