Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Tag: Pepsi
Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’. Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo
A late May Pepsi Max promotion unveiled Brazilian pop sensation Anitta as the co-headliner alongside afrobeats star Burna Boy for the UEFA partner’s 10 June 2023 Champions League Final ‘Kick Off Show’. The social-first campaign, which ran across Pepsi and UEFA platforms, pitched the brand’s pre-game show as ‘an unmissable entertainment spectacle at the… Continue reading Anitta Adds Brazilian Flair To Burna Boy’s Afrobeats In Pepsi UCL Final Kick Off Show Promo
UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
UEFA primary partner Pepsi focused on TikTok to promote its ‘2023 Champions League Final Kick-Off Show by Pepsi Max’ and to unveil Grammy winner Burna Boy as the headline act. To reveal the lead act for what will be Pepsi’s seventh UCL Final kick-off show, the soft drinks giant launched a three-month fan engagement… Continue reading UEFA Partner Pepsi’s TikTok Challenge Promotes Burna Boy’s ‘2023 Champions League Final Kick Off Show by Pepsi Max’
League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
The New Year saw the National Hockey League (NHL) team up with official partner Pepsi for a free-to-play weekly pick ‘em game called ‘The Pepsi Zero Sugar NHL Goalie Challenge’ hubbed on a bespoke website. The game’s digital home, which is refreshed in real-time, features all NHL starting goalies for the games each Tuesday as well as their relevant… Continue reading League & Sponsor Launch ‘The Pepsi Zero Sugar NHL Goalie Challenge’ Weekly Pick ‘Em Game
The ‘Pepsi 18 Week Pack’ Sweepstakes Trailer Offers Supporters A Tricked-Out NFL Fan Cave
The ‘Pepsi 18 Week Pack’ is the grand prize in the longtime NFL sponsor’s new season sweepstakes sitting at the heart of the league’s official soft drink’s football-focused ‘Better With Pepsi’ activation programme. Launched on 7 September, 24 hours ahead of the start of the 2022/3 season, the ‘Pepsi 18 Week Pack’ – named… Continue reading The ‘Pepsi 18 Week Pack’ Sweepstakes Trailer Offers Supporters A Tricked-Out NFL Fan Cave
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
Pepsi, a major NFL partner and the title sponsor of the league’s showpiece Super Bowl Halftime Show, promoted its sponsorship of the entertainment extravaganza with a cinematic style trailer called ‘The Call’. The 4-minute spot is packed with references to cultural touchstones and features the show’s line-up of musical stars – including Eminem, Snoop… Continue reading Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup
On 30 September NFL primary partner Pepsi teased its Super Bowl 56 Halftime Show through a social reveal unveiling a West Coast hip hop gig for a game played in the Los Angeles area which splits the spotlight five way featuring performances from Dr Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar. … Continue reading Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup
‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
At the start of the 2021/22 NFL season, primary partner Pepsi rolled out a platform called ‘Pepsi Trash Talk’ which sees the soft drinks giant team up with a group of NFL stars to teach consumers ‘the do’s and don’ts’ of recycling. Part of the company’s umbrella sustainable transformation commitment, the initiative is hubbed… Continue reading ‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
