Xylem & Pep Guardiola Unite In ‘Take The Waste Out Of Water’ Worsening Wastewater Crisis Wake-up Call

US water technology provider Xylem leveraged its partnership with City Football Group by teaming up with Manchester City FC Manager Pep Guardiola and several players for a wake-up call campaign to spread awareness of the worsening wastewater crisis and to urge viewers and fans to join the brand in taking collective action ahead of the… Continue reading Xylem & Pep Guardiola Unite In ‘Take The Waste Out Of Water’ Worsening Wastewater Crisis Wake-up Call

Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign

OKX, the second largest cryptocurrency exchange in the world, leveraged its sports partnerships – such as its sponsorship tie-ups with Manchester City FC and McLaren Racing – for a multi-million dollar global campaign called simply ‘What Is OKX?’   Aimed at expanding its global awareness and reach beyond Asia, the campaign – created by BBDO New York… Continue reading Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign

Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign

The first week of May saw Nissan team up with Manchester City FC manager Pep Guardiola to front a campaign for the auto outfit’s new electric Nissan ARIYA.   Launched on 22 April and timed to leverage the vehicle launch and the climax to the English Premier League season – with Guardiola’s City competing with… Continue reading Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign

Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections

April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections