An action-packed, football-themed trailer from Pepsi MAX featuring regular ambassadors Leo Messi, Paul Pogba and Ronaldinho activates the soft drink’s UEFA partnership and accelerates its 2022 FIFA Men’s World Cup ambush activity The trailer teases the launch of the ‘Nutmeg Royale’ film which runs under the ‘Thirsty For More’ brand platform – a new… Continue reading Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
Tag: Paul Pogba
Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
Amazon’s Prime Video teamed up with creative agency Sid Lee Paris to promote its ‘Pogmentary: Born Ready’ film with a trailer fronted by a 10-year-old Paul Pogba reliving his football career. To promote the 17 June documentary launch, Sid Lee Paris played on the parallels between the Pogba of today and Pogba when he… Continue reading Young Pogba Relives Career In Amazon Prime Video Trailer For ‘The Pogmentary’
UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
Ahead of the 2022 Champions League Final, UEFA partner Pepsi teamed up with Yum Brands’ fast food chains Pizza Hut and KFC for a gaming activation fronted by Paul Pogba called ‘Score With Pogba’. As this year’s UCL tournament reaches its climax, the soft drink sponsor worked with both quick service company marketing teams… Continue reading UEFA Partner Pepsi Links With Pizza Hut & KFC To Put Fans In Pogba’s Boots For ‘Score With Pogba’ Game
High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships
Pepsi Max leverages its football partnerships to coincide with the next round of the UEFA Champions League through a new campaign called ‘Play To Inspire’ which celebrates the ‘changemakers driving the future of football both on and off the pitch. Led by footballers and supported by stars from music, art, fashion and entertainment, the… Continue reading High-Energy ‘Play To Inspire’ Campaign Launched By Pepsi Max To Leverage Football Partnerships
UEFA’s Flagship ‘Football Back Together’ Euro 2020 Film Reconnects Countries, Players & Fans
UEFA’s own flagship television commercial for this summer’s UEFA Euro 2020, released on 14 June, sought to bring football and fans back together and to connect the continent’s soccer stars with supporters. Produced by Shoot the Company, a long-standing partner of European football’s governing body, the European football governing body created the video to… Continue reading UEFA’s Flagship ‘Football Back Together’ Euro 2020 Film Reconnects Countries, Players & Fans
TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players. Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Messi, Pogba, Sancho & Van De Sanden Kick Off TikTok #PepsiChallenge
Leveraging the next round of Champions League matches, UEFA partner Pepsi offers fans from all over the world a chance to socially play together with their football idols on TikTok via the #PepsiChallenge. Kicking off a two-phase campaign, the #PepsiChallenge on TikTok features a series of fun, skill-filled spots which encourage users to duet… Continue reading Messi, Pogba, Sancho & Van De Sanden Kick Off TikTok #PepsiChallenge
Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
The last week of February 2021 saw Pepsi Max team up with Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden to launch a campaign called ‘Fizz To Life’ which leverages its position as a men’s and women’s UEFA Champions League partner through a hero spot, a new anthem, plus TikTok challenge and… Continue reading Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
On 9 February, Lay’s launched a global campaign leveraging its UEFA Men’s Champions League and UEFA Women’s Champions League rights fronted by some of football’s most famous faces and running under its #LaysUnited football brand platform which is based on uniting fans and bringing joy to people around the world through football. The campaign… Continue reading UEFA Partner PepisCo’s Lay’s Brand Launches Global ‘Apartment Arena’ UCL Campaign
Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Hubbed around a bespoke site at https://www.adidas.co.uk/hometeam and promoted across its social channels (particularly Instagram), #Hometeam launched on 20 March and is a blended engagement, utility and list-building initiative responding to the social distancing realities of the coronavirus pandemic. While many people around the world’s lives are at something of a standstill, Adidas maintains… Continue reading Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
The new Predator 20 boots, which come complete with Demonskin technology, 406 spikes and increased grip and spin, are positioned as providing the wearer with an unfair advantage in a 360-degree degree global campaign called ‘100% UNFAIR’. Working with agency TBWA\Neboko, the multi-channel campaign seeks to show how the boots are unfair with the… Continue reading Adidas’ Integrated ‘100% Unfair’ Predator 20 Launch Includes Dark Social WhatsApp ‘Rent-A-Pred’
Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
As the world’s preeminent club football competition reaches the knock-out stages, drinks sponsor Pepsi Max picked a strong team of player ambassadors to front a global activation called ‘Play Never Stops’. This 2020 Pepsi integrated international football initiative is fronted by Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling and the spearhead spot… Continue reading Pepsi Max Teams Up With Messi, Pogba, Salah & Sterling For UEFA CL ‘Play Never Stops’ Campaign
