Oakley launched a new 60-second social spot on 14 January focusing on its athlete ambassador Patrick Mahomes. Timed to coincide with the NFL Playoffs and Mahomes’ mission to lead his Kansas City Chiefs to back-to-back Super Bowls, the ad runs under Oakley’s umbrella ‘For The Love Of Sport’ brand platform. The video blends… Continue reading Oakley X Patrick Mahomes Leverages NFL Playoffs Via ‘Be Who You Are’ #ForTheLoveOfSport Spot
Tag: Patrick Mahomes
NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events
EA Sports Madden NFL 20 Rolls Out New NFL Season Kickoff Marketing Phase Led By Gamers & Players
Following July’s initial launch marketing for Madden NFL 20, EA Sports rolled out a further burst of marketing to leverage the start of the new 2019/20 football season with a campaign phase that showcased a few of the featured players in their own humorous spots. Working with agency Johannes Leonardo, this phase saw a… Continue reading EA Sports Madden NFL 20 Rolls Out New NFL Season Kickoff Marketing Phase Led By Gamers & Players
Head & Shoulders’ Spot Sees NFL Endorsers Mahomes & Polamalu Argue ‘Offense v Defence’
Weeks ahead of the start of the 2019/20 NFL season, Head & Shoulders has launched a new campaign to debate whether it is offense or defense that wins games. The campaign is fronted by a pair of P&G brand endorsers in the form of former defensive back Troy Polamalu and current quarterback Patrick Mahomes… Continue reading Head & Shoulders’ Spot Sees NFL Endorsers Mahomes & Polamalu Argue ‘Offense v Defence’
EA Promotes Madden NFL 20 Via Integrated ‘Bring It On’ Campaign Fronted By Chiefs’ Mahomes
Late July saw EA Sports roll out a new, multi-platform campaign, running under the title ‘Bring It On’, promoting the August release of its latest Madden NFL 20 game. The Madden NFL franchise is the USA’s best-selling sports game: an EA Sports staple with a history of realistic play and fandom that spans decades.… Continue reading EA Promotes Madden NFL 20 Via Integrated ‘Bring It On’ Campaign Fronted By Chiefs’ Mahomes
