Cryptocurrency exchange Crypto.com, which recently penned a patch partnership with the NBA’s Philadelphia 76ers, teamed up with the team’s super star Joel Embiid to front a US ad campaign called ‘Bravery Is A Process’ which leverages spiking hoops interest around the NBA Playoffs. The Cameroonian centre fronted a subtly branded 30-second spot which sees… Continue reading Crypto.com Pairs Up With 76ers’ Joel Embiid For ‘Bravery Is A Process’ NBA Playoffs Campaign
Tag: Patch Partner
Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten
Mid September saw the NBA Champion Golden State Warriors roll out a campaign promoting its new three-year patch partnership with Japanese e-commerce company Rakuten – a reported to be worth $20m per year. The jersey sponsorship was announced at a live event (live streamed socially by the sponsor on Facebook) and then… Continue reading Warriors Pen Biggest NBA Patch Partnership In Tech Tie-Up With Global Japanese ETailer Rakuten
