Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins. The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Tag: Pat Cummins
Pat Cummins & Julian Dennison Front Gillette’s New Aussie Campaign ‘The Facetime Call’ Campaign
Late February and early March saw an Australian cricketing hero and a Hollywood movie star front a set of shaving commercial commercials promoting a pair of new razors for Gillette ANZ. The campaign, created in harness with Havas Sports & Entertainment, emerged from a brief to promote the new Gillette ProGlide as a razor… Continue reading Pat Cummins & Julian Dennison Front Gillette’s New Aussie Campaign ‘The Facetime Call’ Campaign
Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign
Ahead of the 2021/22 Ashes, late November saw Australian utilities company Alinta Energy launch a new brand position through an integrated campaign featuring a team of Aussie Test Cricket stars including Pat Cummins, Nathan Lyon, Marnus Labuschagne and Aaron Finch. Launched to leverage the summer of cricket and Alinta Energy’s status as the Australian… Continue reading Alinta Energy Recruits Australian Cricketers For ‘That’s Better’ Brand Campaign
Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
Ahead of the Domain Test, Cricket Australia platinum partner Domain paid homage to the country’s unwavering twin obsessions of cricket and property through a brand campaign called ‘Proudly Property Tragics’. Launched in the second half of November, the initiative was developed in partnership with Cricket Australia and was conceived and created by agency Special Group and… Continue reading Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
