August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando Norris and formed a colourful tribute to how Salesforce can deliver customised experiences to keep client customers at the centre of the experience. The campaign,… Continue reading Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
Tag: Partnership
Nike Teams Up With The GenderCool Project To Kick Off A Campaign Celebrating Trans Student Athletes
Sportswear behemoth Nike teamed up with The GenderCool Project in March to roll out a joint campaign celebrating trans student athletes which highlights the delight, joy and benefits that young people get from sports. Working with a team at Swissa Creative coordinated by Kobi Swissa, the campaign is spearheaded by a 30-second mission spot… Continue reading Nike Teams Up With The GenderCool Project To Kick Off A Campaign Celebrating Trans Student Athletes
Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks
Nike and Louis Vuitton have teamed up to craft and release 200 pairs of limited edition Air Force 1’s designed by Virgil Abloh which will be auctioned off at Sotheby’s. The sneakers are made from calf leather and combine Louis Vuttion’s signature prints and logos with Nike’s. View this post on Instagram A post… Continue reading Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks
Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
On 5 October, Isuzu UTE Australia (IUA) launched a digital and social campaign led by an online video trumpeting its new three-year partnership as the first-ever naming rights partner of the elite A-League men’s football competition. The spot introduces the newly named ‘Isuzu UTE A-League Men’ and outlines IUA’s multifaceted A-Leagues partnership which also includes becoming… Continue reading Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
Nike teamed up with Grammy-winning rapper Megan Thee Stallion for an exercise and wellness campaign which sees the singer share her personal fitness journey whilst encouraging viewers and fans to follow their own athletic paths and ignore the naysayers. The campaign, running under the sportswear behemoth’s ongoing ‘Play New’ brand platform, sees the artist… Continue reading Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
NBA & Twitter Sports Team Up With ‘NBA Paint’ Creator For Official Partner Playoffs Project
Official NBA partner Twitter Sports teamed up with anonymous platform creator NBA Paint for a joint comic playoff project to offer a fresh and funny take on the climax of the hoops season. The US-based microblogging and social networking service, which first signed an official NBA partnership in January 2019, teamed up with the unnamed creator… Continue reading NBA & Twitter Sports Team Up With ‘NBA Paint’ Creator For Official Partner Playoffs Project
Star Studded Social Spot Unveils LaLiga’s #OneHumanity Social Inclusion Partnership With UNAOC
In late February LaLiga joined forces with the United Nations Alliance of Civilizations (UNAOC) to promote social inclusion, diversity and mutual respect through a campaign called #OneHumanity. The Spanish football elite league and the United Nations organisation signed a Memorandum of Understanding agreeing to team up to raise public awareness around social responsibility in… Continue reading Star Studded Social Spot Unveils LaLiga’s #OneHumanity Social Inclusion Partnership With UNAOC
Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign
In the viscous teeth of another wave in the Covid-19 pandemic, the UK government and NHS has launched an integrated January 2021 ‘Better Health’ campaign. The initiative follows on from recent research which found seven in 10 Brits want to make healthier lifestyle changes due to coronavirus, so to support and encourage healthier lifestyle… Continue reading Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign
‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
AC Milan trumpets its new mission ‘to redefine the sport experience’ as it announced a new sport/entertainment alliance with JAY-Z’s Roc Nation through a celebratory video called ‘Welcome To The Family – From Milan With Love’. A 60-second social spot, posted on 9 July, promoted the new partnership which is positioned as ‘a unique… Continue reading ‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film
Nike rolled out an inspirational ad for International Women’s Day (IWD) to deliver a message of empowerment but highlighting the achievements of some of its biggest female athlete ambassadors such as Serena Williams and Megan Rapinoe. Seeking to inspire women around the world, the 60-second spot comes with a voiceover stating that one day we… Continue reading Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film
Jenas Fronts Coke & StreetGames ‘Ball Games Allowed’ Supporting Kids Via Premier League Tickets
Coca-Cola UK leveraged its Premier League partnership to support its alliance with youth charity StreetGames through a summer campaign called ‘Ball Games Allowed’ that aims to provide young people with greater access to football grounds and to coaches. The Coke campaign is fronted by former England and Spurs midfielder and current pundit Jermaine Jenas… Continue reading Jenas Fronts Coke & StreetGames ‘Ball Games Allowed’ Supporting Kids Via Premier League Tickets
DW Fitness First’s ‘Its Our Time #OwnIt’ Summer Campaign Targets Female Athletes
To mark the start of the summer, to celebrate the Women’s World Cup and the spike in women’s sport, DW Fitness First partnered with international sporting goods retailer, Intersport to launch #ItsOurTime. DW, the world’s largest privately owned health and fitness provider, launched the multi-channel campaign to champion the growing participation of female athletes… Continue reading DW Fitness First’s ‘Its Our Time #OwnIt’ Summer Campaign Targets Female Athletes
