Inspiring Sports Marketing
22/09/2023
Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando >>
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24/03/2022
Nike Teams Up With The GenderCool Project To Kick Off A Campaign Celebrating Trans Student Athletes
Sportswear behemoth Nike teamed up with The GenderCool Project in March to roll out a joint campaign celebrating trans student athletes which highlights the delight, joy and benefits that >>
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28/01/2022
Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks
Nike and Louis Vuitton have teamed up to craft and release 200 pairs of limited edition Air Force 1’s designed by Virgil Abloh which will be auctioned off at Sotheby’s. >>
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11/10/2021
Isuzu UTE Video Unveils Auto Brand As First (Men’s) A-League Naming Rights Partner
On 5 October, Isuzu UTE Australia (IUA) launched a digital and social campaign led by an online video trumpeting its new three-year partnership as the first-ever naming rights partner >>
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28/09/2021
Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
Nike teamed up with Grammy-winning rapper Megan Thee Stallion for an exercise and wellness campaign which sees the singer share her personal fitness journey whilst encouraging viewers and fans >>
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29/06/2021
NBA & Twitter Sports Team Up With ‘NBA Paint’ Creator For Official Partner Playoffs Project
Official NBA partner Twitter Sports teamed up with anonymous platform creator NBA Paint for a joint comic playoff project to offer a fresh and funny take on the climax of the >>
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03/03/2021
Star Studded Social Spot Unveils LaLiga’s #OneHumanity Social Inclusion Partnership With UNAOC
In late February LaLiga joined forces with the United Nations Alliance of Civilizations (UNAOC) to promote social inclusion, diversity and mutual respect through a campaign called #OneHumanity. The >>
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07/01/2021
Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign
In the viscous teeth of another wave in the Covid-19 pandemic, the UK government and NHS has launched an integrated January 2021 ‘Better Health’ campaign. The initiative follows >>
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13/07/2020
‘From Milan With Love’ Celebrates AC Milan’s Sport/Entertainment Tie-Up With Jay-Z’s Roc Nation
AC Milan trumpets its new mission ‘to redefine the sport experience’ as it announced a new sport/entertainment alliance with JAY-Z’s Roc Nation through a celebratory video called ‘Welcome To >>
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12/03/2020
Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film
Nike rolled out an inspirational ad for International Women’s Day (IWD) to deliver a message of empowerment but highlighting the achievements of some of its biggest female athlete ambassadors such >>
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