MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience

Major League Baseball (MLB) hosted a live baseball experience in the heart of London titled ‘Trafalgar Square Takeover’ in the form of a three-day festival celebrating the sport and promoting the two-game 2023 London Series between long-time rivals St. Louis Cardinals take on Chicago Cubs in the London Stadium.   The league teamed up with… Continue reading MLB Champions London Series Via ‘Trafalgar Square Takeover’ Live Baseball Experience

Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’

Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and exercise ‘Enjoyment Gap’.   The fresh wave of UK work is a call-to-arms to the country’s sports clubs and exercise outfits and follows on from research which found that,… Continue reading Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’

Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’

To leverage spiking soccer interest around the 2022 FIFA Men’s World Cup and ambush fierce rival and official Qatar 2022 sponsor Coca-Cola, PepsiCo’s Pepsi Max brand teamed up with Brazilian football legend Ronaldinho to unveil is custom-created, branded ‘Nutmeg Foosball Table’.   A highly creative and skillful attacking midfielder Ronaldo de Assis Moreira, commonly known… Continue reading Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’

Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’

Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself.   ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’

JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’

UK sportswear retailer JD Sports rolled out its integrated Christmas campaign on 3 November focusing on British youth culture in general and football in particular and featuring a strong team of athlete ambassadors, entertainer endorsers and influencers competing to see who is ‘King of the Game’.   The youth sports and fashion focused retailer developed… Continue reading JD Sports Star-Studded, Multi-Channel Christmas Sports Spot Crowns The ‘King Of The Game’

Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity

Old El Paso activated its Team GB partnership and promoted its fajita meal kit through an athlete fronted UK cause campaign seeking to drive FareShare food donations to help UK families in need.   To combat hunger in the UK during the current economic, cost of living crisis, the #FajitaFriYayChallenge is fronted by a strong… Continue reading Old El Paso & Team GB Stars Front #FajitaFriYayChallenge Campaign In Aid Of UK National Food Charity

LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

On 18 and 19 June, a few days ahead of the start of Wimbledon 2022, The LTA unveiled a summer campaign called ‘Your Court Your Rules’ which seeks to both challenge tennis perceptions whilst simultaneously driving participation.   The campaign objective was to empower people across the UK to find tennis new opportunities and the… Continue reading LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign

Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Manchester City FC players wore special pre-match PUMA jerseys all made from repurposed football shirts prior to their 23 April Premier League game against Watford as part of the sportswear brand’s recycling project called ‘RE:JERSEY’.   PUMA’s RE:JERSEY initiative seeks to reduce waste and mark a path towards more circular sportswear production models in the… Continue reading Integrated PUMA Campaign Promotes Recycled Manchester City Football Shirts For RE:JERSEY Sustainability Project

Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste

Adidas’ global running unit and sustainability partner Parley rolled out an integrated campaign on 9 May to promote its latest ‘Run for the Oceans’ global event.   The campaign, which was created in tandem with creative agency and production house Augusto with 247 and Tightrope Productions, promoted the 2022 edition of the brand’s participatory running… Continue reading Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste

Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles

On 25 October the health, life and car insurance and investment company Vitality UK launched a new video called ‘This Mum Runs’ in its ‘Stories Behind Change’ short film series sharing first-hand experiences of people who have overhauled their lifestyle through sport and exercise.   The online and social video tells the inspirational story of… Continue reading Vitality UK’s #StoriesBehindChange Film Series Inspires & Encourages Heathier Lifestyles

LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film

On 18 August the Lawn Tennis Association (LTA) paired up with The National Lottery to roll out a short film celebrating Great Britain’s wheelchair tennis athletes ahead of the Tokyo 2020 Paralympics   The video champions the country players and brings to life their training in the build-up to this year’s Paralympics and features two-time… Continue reading LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film

ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme

Ahead of the start of England’s summer of test cricket, ECB official title sponsor LV= rolled out a new integrated activation platform called ‘In With Heart’ which forms a brand tribute to the entire game of cricket – at all levels and in all formats.   The campaign brings together stars of the men’s, women’s… Continue reading ECB & LV= Launch ‘In With Heart’ With Hero Ad, Ticket Contest, Tour & Grassroots Programme