The ‘NAB Mini Legends’ return in August 2022 to activate the Australian bank’s AFL / AWFL sponsorships and highlight NAB’s commitment to supporting footy from the junior ‘NAB AFL Auskick’ programme through to the elite game. From @AFLAuskick to the elite heroes of the game, we’re proud to support @AFL at all levels. It’s… Continue reading ‘NAB Mini Legends’ Return To Inspire A New Generation Of AFL & AFLW Legends
Tag: Participatory
Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket
The England and Wales Cricket Board (ECB) worked with broadcast partner Sky Sports and London local authority Lambeth Council to renovate a playground on the Mawbey Brough Estate to install a permanent Dynamos Cricket Intro wicket and bring to life the governing body’s ‘Dynamos Cricket Intros’ initiative. Summer 2022 saw the ECB enter the… Continue reading Sky Sports, ECB & Lambeth Council Transform Community Cricket Playground For Dynamos Cricket
Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’
In the second half of June, UK bank Barclays launched a fresh wave of work backing its commitment to ensuring girls in England have equal access to football as boys with a campaign called ‘It All Starts With A Chance’ fronted by former Arsenal and England forward Ian Wright. The campaign, which saw Barclays’… Continue reading Arsenal & England Legend Ian Wright Fronts Launch Campaign For Barclays ‘It All Starts With A Chance’
Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
A new multi-strand Australian Open activation programme from official payments partner Mastercard asks all Aussies to pick up a racquet and rally together. Tennis maintains your health, fitness and relationships so there is no better way to rekindle friendships than through a sport that's proven to boost social connectedness. Let the Australian Open inspire… Continue reading Mastercard Australian Open 2019 Integrated Activation Urges Aussies To ‘Rally Together’
Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign
Adidas and Parley are teaming up again on the ‘Run For The Oceans’ cause campaign: a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution. The 2018 edition of the event, which was first announced on 31 May, again aims to highlight the plight… Continue reading Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign
Nike #ChooseGo ‘Save The World’ Spot Spearheads App Led Audio Guided Digital & Physical Brand Runs
Nike’s latest blockbuster #Choose Go’ ad leads a ‘running to make the world go around’ campaign that aims to encourage everyone to get out and run through a sci-fi style action film that sees the planet unify when the world stops turning. Runners of all ages and nationalities work together – alongside a selection… Continue reading Nike #ChooseGo ‘Save The World’ Spot Spearheads App Led Audio Guided Digital & Physical Brand Runs
ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Tennis fans and game lovers at the 2017 Australian Open experienced the excitement, thrill and constant movement of playing a dynamic, energetic tennis game in a virtual world of obstacles and goals called ‘ANZ Breakpoint’. This large format digital virtual reality experience, developed in partnership with Deloitte Digital for the Australian financial group, was… Continue reading ANZ Launches Giant Immersive VR Gaming ‘Breakpoint’ Experience At Australian Open
Nike’s Multi-Endorser ‘Find Your Fast’ Speed Spot Links To Participatory Fasest Mile Challenge
Less of an ad campaign, more of an exploration of the concept of ‘speed’, Nike’s summer ‘Find Your Fast’ spot ‘spearheads a new multi-endorser, multi-sport campaign for the Air Zoom Elite 8 shoe. The 60-second ‘Find Your Fast’ spot—created by agency Must Be Something and directed Neal Brennan features no less than 13 star Nike endorsers… Continue reading Nike’s Multi-Endorser ‘Find Your Fast’ Speed Spot Links To Participatory Fasest Mile Challenge
Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Nike continues to roll out assets in its largest women’s initiative ever – Better For It – led by an ‘Inner Thoughts’ central TV commercial capturing the inner dialogue of a women stuck behind a row of models in a spin class, a runner through a half marathon and a beginner yogi. The… Continue reading Nike Changes Tone For Biggest Ever Women’s Campaign ‘Better For It’
Lucozade Sport Builds Brazil 2014 ‘Conditions Zone’ Pitch
England national team sponsor Lucozade Sport has created ‘Conditions Zone’: an indoor 5-a-side pitch simulating the heat and humidity the side will face at Brazil 2014. Developed with agency FastTrack, the state-of-the-art ‘Conditions Zone’ sports space, erected in London’s Canary Wharf and boasts 32 degrees temperature and 76% humidity. The initiative… Continue reading Lucozade Sport Builds Brazil 2014 ‘Conditions Zone’ Pitch
PGA’s ‘Perfect Day’ Strives To Reverse Golfing Decline
To coincide with the year’s first major tournament, the PGA of America ramped up its ‘Perfect Day’ campaign around The Masters as it seeks to reverse the decline in the number of people playing golf. Taking a light-hearted and humorous look at the underlying truth that, despite so many perceptions to the contrary, most… Continue reading PGA’s ‘Perfect Day’ Strives To Reverse Golfing Decline
