Adidas’ global running unit and sustainability partner Parley rolled out an integrated campaign on 9 May to promote its latest ‘Run for the Oceans’ global event. The campaign, which was created in tandem with creative agency and production house Augusto with 247 and Tightrope Productions, promoted the 2022 edition of the brand’s participatory running… Continue reading Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
Tag: Parley
Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021’ Participation
On 18 May adidas and Parley launched a joint, multi-channel campaign promoting the 2021 iteration of the global impact ‘Run for the Oceans’ platforms: which returns for a fourth year, marks the second Parley Missions chapter of 2021 and is backed by marketing for Adidas eco products. Launched ahead of World Oceans Day on… Continue reading Adidas & Parley Launch Integration Campaign To Drive ‘Run For The Oceans 2021’ Participation
Adidas & Parley Launch Anna Bader ‘Cliff Dive’ Film To Highlight Ocean Plastic Pollution
German cliff diver Anna Bader stars in an epic, new short film from the Adidas/Parley collaboration to highlight plastic pollution in the ocean. Created in collaboration with the environmental group Parley for the Oceans, this dramatic cliff dive gives Adidas and Anna Bader the opportunity to highlight the plight of plastic pollution in the… Continue reading Adidas & Parley Launch Anna Bader ‘Cliff Dive’ Film To Highlight Ocean Plastic Pollution
Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign
Adidas and Parley are teaming up again on the ‘Run For The Oceans’ cause campaign: a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution. The 2018 edition of the event, which was first announced on 31 May, again aims to highlight the plight… Continue reading Adidas & Parley Team Up For Global, Participatory ‘Run For The Oceans 2018’ Cause Campaign
Parley & Adidas Leverage Real Madrid & FC Bayern Munich Tie-Ups In Recycled Ocean Plastic Kits Eco-Innovation Drive
Early November sees Adidas, along with its ocean conservation partner Parley, leverage its Bayern Munich and Real Madrid sponsorships to launch new eco-friendly Adidas x Parley football kits to spearhead a new campaign to address the environmental threats to the world’s oceans. The new home shirts, which are made from up-cycled marine plastic debris… Continue reading Parley & Adidas Leverage Real Madrid & FC Bayern Munich Tie-Ups In Recycled Ocean Plastic Kits Eco-Innovation Drive
