9 February saw Paralympics Australia launch a new campaign aimed at encouraging Australians to throw their support behind the Paralympic team ahead of the 2024 Paralympic Games in Paris. Titled ‘Imagine What We Can Do’, the campaign was developed by Publicis Worldwide Australia and inspired by Paralympics Australia’s new brand positioning ‘Imagine What We Can… Continue reading Paralympics Australia Launches ‘Imagine What We Can Do’ Campaign Ahead Of Paris 2024
Tag: Paralympics Australia
Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams. The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
