Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’

With fewer than 500 days to go to the Paris 2024 Olympic and Paralympic Games, Allianz France launched a campaign supporting the global group’s International Olympic and Paralympic Committees partnership and Allianz France’s ‘Team Allianz’ ambassador group of eight athletes.   The activation, created in tandem with Ogilvy Paris and called ‘Everyone Needs Somebody to… Continue reading Allianz Champions Athlete-Coach Relationship Paris 2024 ‘Everyone Needs Somebody To Lean On’

Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign

The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’).   Created on designs inspired by traditional Phrygian caps and decked out in France’s national colours with the golden Paris 2024 logo across their chests, the… Continue reading Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign

Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message

The Canadian Paralympic Committee (CPC) teamed up with agency BBDO Canada/Toronto to launch a limited edition Lego ‘Para Expansion Pack’ to leverage the Tokyo 2020 Paralympics and spread a message of inclusivity.   Tokyo 2020 marked the first time in Canadian that the Paralympics were broadcast on national television in prime time and the CPC… Continue reading Canadian Paralympic Committee ‘Para Expansion Pack’ Promo Shares Inclusivity Message

Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians

Sportswear and fashion retailer Lacoste leverage the Paralympics by bringing together Olympic and Paralympic athletes for a unique race in an exceptional setting for its ‘The 9th Lane Project’ which saw French Para swimmer Laurent Chardard take on eight Olympic swimmers.   The campaign, created by agency BETC for the French company founded in 1933… Continue reading Chardard Fronts Lacoste’s ‘The 9th Lane Project’ Swimming Race Between Olympians & Paralympians

Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign

An August rebrand campaign from newly named World Wheelchair Rugby (WWR) seeks to change the classic Paralympic narrative about inspiring stories of overcoming adversity by changing the perception of non-disabled audiences and juts focusing on how competitive these athletes are.   Developed in harness with Canadian agency Cossette, the campaign rolled out from 17 August and… Continue reading Int’l Wheelchair Rugby Foundation Rebrands As World Wheelchair Rugby Via ‘Here To Win’ Campaign

Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB

As the Tokyo 2020 Paralympics got under way, British Paralympic Association partner Virgin Media teamed up with a star-studded line up for a social support campaign called #WeAreHere.   Launched on 24 August and featuring stars such as Alex Brooker, Roman Kemp, Sophie Morgan and Lutalo Muhammad, the campaign is a celebrity-fronted virtual movement to… Continue reading Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB

VP Harris Leads American Fans Cheering Paralympians In #GoTeamUSA Campaign

Vice President Kamala Harris and her husband Doug Emhoff (the Second Gentleman), First Lady Jill Biden, NFL stars Max Crosby and Erik Kendricks and reality television celebrity and entrepreneur Kim Kardashian are just a few of the first notable names to cheer on the nation’s Paralympians in Team USA’s #GoTeamUSA digital campaign.   Launched at… Continue reading VP Harris Leads American Fans Cheering Paralympians In #GoTeamUSA Campaign

LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film

On 18 August the Lawn Tennis Association (LTA) paired up with The National Lottery to roll out a short film celebrating Great Britain’s wheelchair tennis athletes ahead of the Tokyo 2020 Paralympics   The video champions the country players and brings to life their training in the build-up to this year’s Paralympics and features two-time… Continue reading LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film

BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020

A striking piece of animation highlighting the athletic prowess of Paralympians from inclusive motion design studio BIEN has been shared across the International Paralympic Committee’s (IPC) social and digital platforms ahead of the 24 August start of the Tokyo 2020 Paralympics.   Taking a distinctly creative approach to the task of making Paralympics’ creative stand… Continue reading BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020

Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign

Swiss sports retail chain Ochsner Sport promoted its partnership with Swiss Olympic (the brand name of the country’s National Olympic Committee and the umbrella organisation for organised Swiss sport) through a high-octane campaign called ‘Where We Train’.   The marketing initiative activates the sports retailer’s premium partnership with the Swiss Olympic Team and leverages spoking… Continue reading Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign

Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety.   The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film

Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation

Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams.   The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation