To promote the launch of the official Premier League 2023 sticker collection, Panini UK partnered with London-based sports marketing agency Dark Horses on an integrated campaign fronted by England midfield general and West Ham skipper Declan Rice. The Premier League player ambassador features across the campaign’s TV, social and digital creative executions which were… Continue reading Declan Rice Fronts Panini UK Official Premier League 2023 Sticker Collection Launch Campaign
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Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’. ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign
Panini launched its official Premier League 22/23 Adrenalyn XL trading cards collection through an integrated campaign spanning TV and digital which sought to capture the thrill of card swapping to build and improve a collection and acquire the very best football cards Created by agency Dark Horses, the campaign launched in Mid-August (timed to… Continue reading Panini Crowns The Swaps GOAT In Premier League 22/23 Adrenalyn XL Card Campaign
Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
Panini launched its 2022 Premier League Sticker Album and collection through an integrated campaign fronted by a hero spot starring England and West Ham United midfielder Declan Rice. Using the brand’s umbrella and ongoing #GotGotNeed tagline, the campaign – which was created by Dark Horses and directed and produced by Pete Banks and Kode… Continue reading Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
Panini’s Rookie-Led Vine & Video For New NFL Season
NFL trading card licensee Panini is launching a new digital campaign on Instagram, Facebook and Twitter that extends its ongoing #WhoDoYouCollect campaign into the 2014/15 NFL season. Perhaps unsurprisingly, given the impact of rookies on the trading card business, the campaign features several key first-year players. These include number one draft pick and… Continue reading Panini’s Rookie-Led Vine & Video For New NFL Season
