DHL leveraged its Manchester United FC partnership through its ‘A World United’ platform between August 2020 and May 2021 to connect fans digitally to the club they loved during a period when many were isolated due to the pandemic by building a virtual Old Trafford, inviting fans to take a digital seat and then running… Continue reading A World United – DHL & Manchester United
Tag: Pandemic
Frontline Heroes – TeamViewer & Manchester United
Manchester United FC shirt sponsor TeamViewer teamed up with the club to recognise and reward some of the pandemic ‘Frontline Heroes’ through a digital-first (web and social) contest with those nominated invited as VIP guests to December’s Premier League game against Arsenal at Old Trafford and three of them also benefiting from a unique augmented… Continue reading Frontline Heroes – TeamViewer & Manchester United
IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss
IFK Gothenburg’s ‘Support 24/7’ Radio Station provided football fans the live in-stadium songs and chants they missed when they were unable to go to games in person during the pandemic any time they missed the live stadium atmosphere and wanted to hear the songs they love (and sing along). When Covid-19 hit fans of… Continue reading IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss
Premiership Rugby Stars Support NHS Vaccine Programme Via ‘Kicking Covid Into Touch’
Launched on 28 September and culminating around the Gallagher Premiership Rugby Round 3 fixtures on the first weekend of October, the ‘Kicking Covid Into Touch’ campaign saw the league collaborate with the NHS to support the vaccination programme. The campaign saw some of Premiership Rugby’s leading players encourage young people to get their COVID-19… Continue reading Premiership Rugby Stars Support NHS Vaccine Programme Via ‘Kicking Covid Into Touch’
TAB Changes Name To ‘JAB’ In Campaign Encouraging Aussies To Get Vaccinated & Return To Sport
On the first weekend in September, Australia’s biggest betting brand TAB (originally Tabcorp) temporarily changed its name to ‘JAB’ to drive awareness and to encourage Aussies to get vaccinated. Launched at the start of the new Spring sports and racing season, the incentivise behind the name-change campaign was to ‘get back to our believed… Continue reading TAB Changes Name To ‘JAB’ In Campaign Encouraging Aussies To Get Vaccinated & Return To Sport
Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
In April 2021, Bud Light collated assets from across its substantial US sport (and music) sponsorship portfolio – spearheaded by its partnerships with six sports leagues and 70 teams – to fuel a huge $10m ‘Summer Stimmy’ marketing package based around giving away 100,000 sports tickets, concert seats and beer and mimicking the US Government’s… Continue reading Summer Stimmy Tix – Bud Light & MLB, NBA, NFL, NHL, MSL, NWSL & WNBA
NRL & Australian Govt Team Up For ‘Let’s Tackle This Together’ Vaccination Campaign
The National Rugby League (NRL) is supporting the Australia Government’s nationwide Covid-19 vaccination programme and the pair have teamed up to launch a new ‘get vaccinated campaign called ‘Let’s Tackle This Together’. Rolling out over the weekend commencing 20 August, the integrated public service announcement campaign spanned television, radio and social media and all… Continue reading NRL & Australian Govt Team Up For ‘Let’s Tackle This Together’ Vaccination Campaign
#FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich
A pandemic-linked data initiative from Siemens and FC Bayern called #FCBayernPulse which tracked fan heartbeats during games to showcase fan/team real-time game connections culminated in a season-ending #HeartbeatFinal campaign which tracked fan heartbeats during the final game and turned them into funds for the #WeKickCorona programme supporting local charities combatting the pandemic. Territory: Germany… Continue reading #FCBayernPulse #HeartbeatFinal – Siemens, #WeKickCorona & Bayern Munich
Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether
Table topping Bristol Bears stars Callum Sheedy, Harry Randall and Ioan Lloyd played a fun ‘Trainspotting’ version of the classic spot the difference game which was hosted by former England star and Gallagher ambassador Ugo Monye and which used model railway products from local business PECO which endured a challenging 2020 with its factory forced… Continue reading Bristol Bears Trio Go ‘Trainspotting’ As Gallagher Backs PECO Via #TacklingTomorrowTogether
Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
South African financial brand Nedbank activated around the climax of The Nedbank Cup, the leading football cup competition in South Africa, via an integrated #PlayYourPart campaign running across multiple platforms which reminded all South Africans that everyone has to keep doing their bit to win the battle off the pitch – for the sake of… Continue reading Nedbank’s Pandemic ‘Play Your Part’ Leverages South African Soccer’s 2021 Nedbank Cup Final
Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders
On 12 May new Dutch champions Ajax shared their latest league triumph with their fans who had been unable to come to the stadium all season via an initiative based around melting down the Eredivisie Trophy. To mark the club’s 35th top flight championship, Ajax melted down the trophy top create 42,000 star mementos… Continue reading Champions Ajax Melt Down Eredivisie Trophy To Create Stars To Share Success With Season Ticketholders
Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
On 3 April Arsenal FC official betting sponsor Sportsbet.io launched the club’s first fully virtual, augmented reality match day programme to bring the matchday magazine experience into fans’ living rooms. The initiative, which was developed in harness with sports, entertainment and PR agency Fuse, was designed for tablet on which the user can trigger… Continue reading Sponsor Sportsbet.io Follows Southampton Virtual Experience With Arsenal AR Matchday Programme
