Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’.   The brand backed, multi-national programme is anchored by  a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football

At the start of June, Pringles launched an integrated pan-European campaign to leverage spiking excitement around UEFA Euro 2020 which aims to put the ‘playful’ back into football after last season’s setbacks called ‘Keeping Football Fun’.   The ‘Keeping Football Fun’ campaign, created by Grey London, comprises multiple assets including TV and VOD, social films,… Continue reading Pringles European Euro 2020 Campaign Uses Real Time Reactions To Bring The Fun Back To Football

UEFA Partner Vivo Expands Euro 2020 Work With Owen Led #vivoSuperTime Social Activation

Official UEFA partner Vivo expanded its Euro 2020 activation at the start of June with the launch of a social activation called #vivoSuperTime which calls on football fans across Europe to create, capture and share beautiful moments from the tournament.   The activation strand sees the Chinese headquartered smartphone brand seeks to help fans create,… Continue reading UEFA Partner Vivo Expands Euro 2020 Work With Owen Led #vivoSuperTime Social Activation

Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’

Sports Direct’s UEFA Euro 2020 campaign celebrates the unifying power of sport and takes viewers on a light-hearted, optimistic journey through the meaning of football asking (and answering) whether it is ‘Just A Game?’   The UK sport and fitness retailer’s summer campaign is fronted by France and Manchester United legend Eric Cantona and features… Continue reading Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’

New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’

A new online campaign from Boston-based sportswear brand New Balance and UK-based sports retailer Sports Direct continues the latter’s new ‘No Half Measures’ brand positioning by promoting the escapism and exhilaration of running in general and the launch of the New Balance 680v6 running shoe and apparel in particular.   The integrated campaign, which was… Continue reading New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’

UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players

Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame.   The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players

Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools

Turkish Airlines activates its long-running title sponsorship of Euroleague with a new campaign featuring some of the league’s top basketballers called ‘Flight Time’.   The work, created in tandem with agency Crispin Porter & Bogusky London, is led by striking slow motion imagery of players leaping in slow motion against the sound of roaring airplane… Continue reading Turkish Airlines Activates Euroleague Via #Flightime TVC, Print & Online Tools

Turkish Airlines Globe-trotting Golfers & Greens Of the World Campaign

Turkish Airlines is leveraging its golf sponsorship portfolio with a fresh campaign that challenges preconceptions of the sport and aims to inspire players to travel the globe and discover a new world of golf.   The campaign, developed in harness with agency Crispin Porter & Bogusky London, is led by a TV spot of players… Continue reading Turkish Airlines Globe-trotting Golfers & Greens Of the World Campaign

Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign

In the final season of its 22-year partnership with the UEFA Champions League, Ford used its rights around the Lisbon final to launch of its iconic Mustang car in Europe for the first time ever via a multi-platform campaign focusing on allowing the first customers a chance to pre-order the vehicle live during the 90-minute… Continue reading Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign

Turkish Airlines ‘Pool Dunk’ Euroleague Final 4 Promo

In the build up to the Euroleague Final Four, title sponsor Turkish Airlines has rolled out a fun ‘Pool Dunk’ spot to promote the mid May Milan event.   The epic swimming pool 11-man dunk video features several of the league’s star players – including Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez –… Continue reading Turkish Airlines ‘Pool Dunk’ Euroleague Final 4 Promo

Orange Fan Apps Spearhead Brand’s Euro 2012 Activation

UEFA Euro 2012 partner Orange has turned to apps to front its biggest sponsorship rights activation to date.   Orange is leveraging its official status to try and connect its customers to the tournament and engage potential new customers through digital second screen and mobile experiences.   The mobile telecoms brand has launched two free… Continue reading Orange Fan Apps Spearhead Brand’s Euro 2012 Activation